Bharatiya Engineering Science and Technology Innovation University, is a leading private university located in Sri Sathya Sai District, Andhra Pradesh, India. Established in 2018, BESTIU is committed to promoting excellence in education through an advanced, innovative, and industry-integrated learning ecosystem. The university offers multidisciplinary programs and fosters research, entrepreneurship, and skill development to prepare future-ready professionals and leaders.
BESTIU invites applications for the following position:
Brand Strategist
Position Overview
The Brand Strategist will be responsible for developing, managing, and strengthening the University's brand identity, positioning, and reputation across all stakeholder groups. The role involves creating strategic branding initiatives, ensuring consistency in messaging, enhancing visibility, and supporting student recruitment, partnerships, fundraising, and institutional growth objectives.
The ideal candidate should possess a strong understanding of brand management, marketing communications, digital engagement, and higher education trends.
Key Responsibilities
Brand Strategy & Positioning
- Develop and implement a comprehensive university branding strategy aligned with institutional goals.
- Define and maintain the University's brand positioning, value proposition, and key messaging.
- Ensure consistency of brand identity across all communication channels and stakeholder touchpoints.
- Conduct regular brand audits and recommend improvements to strengthen market presence.
Marketing & Communications
- Collaborate with marketing, admissions, academics, and leadership teams to create impactful campaigns.
- Develop branding frameworks for student recruitment, faculty engagement, industry partnerships, and alumni relations.
- Create compelling storytelling initiatives showcasing the University's achievements, innovation, research, and impact.
- Oversee brand messaging across websites, brochures, presentations, advertisements, and digital platforms.
Digital Brand Management
- Monitor and enhance the University's online reputation and digital presence.
- Work closely with social media and content teams to ensure alignment with brand guidelines.
- Analyze digital engagement metrics and optimize brand communication strategies.
Research & Market Intelligence
- Conduct market research to understand student preferences, competitor positioning, and emerging trends in higher education.
- Benchmark the University's brand against national and international institutions.
- Identify opportunities to enhance brand visibility and stakeholder engagement.
Stakeholder Engagement
- Coordinate with academic departments, centers, and administrative units to ensure brand alignment.
- Support leadership communications and strategic initiatives.
- Develop engagement strategies for students, faculty, alumni, industry partners, and government stakeholders.
Events & Reputation Building
- Lead branding initiatives for university events, conferences, summits, convocations, and international collaborations.
- Support media relations and public relations activities to strengthen institutional reputation.
- Develop campaigns highlighting research excellence, innovation, entrepreneurship, and societal impact.
Performance Measurement
- Track brand awareness, perception, engagement, and campaign effectiveness.
- Prepare periodic reports and recommendations for senior management.
- Establish KPIs and dashboards to measure brand performance.
Qualifications
Education
- Bachelor's degree in Marketing, Branding, Communications, Business Administration, Public Relations, or related field.
- Master's degree preferred.
Experience
- 5–10 years of experience in brand strategy, marketing, communications, or corporate branding.
- Experience in higher education, EdTech, consulting, or corporate sectors is preferred.
- Proven experience in building and managing institutional brands.
Required Skills & Competencies
- Strategic brand planning and positioning.
- Marketing and communication strategy.
- Content development and storytelling.
- Digital marketing and social media management.
- Market research and competitive analysis.
- Stakeholder management and collaboration.
- Project management and campaign execution.
- Strong analytical, presentation, and communication skills.
- Creative thinking with a results-oriented mindset.
Key Performance Indicators (KPIs)
- Growth in brand awareness and visibility.
- Increase in student inquiries and admissions influenced by branding campaigns.
- Improvement in digital engagement metrics.
- Media coverage and public relations outcomes.
- Brand consistency across all university communications.
- Growth in partnerships, collaborations, and stakeholder engagement.
- Positive brand perception among students, faculty, alumni, and industry stakeholders.
Preferred Experience
- Experience in university branding, student recruitment campaigns, or institutional communications.
- Exposure to international education markets and global partnerships.
- Experience managing branding for innovation, entrepreneurship, research, and technology-focused institutions.
Role Objective:
To position the University as a leading institution for education, innovation, research, entrepreneurship, and global engagement by developing and executing a strong, distinctive, and impactful brand strategy.
Pay: ₹16,488.64 - ₹57,452.26 per month
Work Location: In person
