Job Title: Ad Operations (Meta Ads) - Performance Marketer
About the Role
We're looking for an Ad Operations Specialist to manage and optimize Meta (Facebook & Instagram) ad campaigns. The ideal candidate should have hands-on experience with Meta Ads Manager, campaign optimization, tracking, and performance analysis, with a strong focus on driving leads, sales and improving ROI.
Key Responsibilities
* Set up, launch, and manage Meta ad campaigns.
* Monitor daily campaign performance, budgets, and key metrics.
* Optimize campaigns to improve CPL, CPA, ROAS, and conversions.
* Conduct A/B testing for creatives, audiences, offer, landing pages, and ad copy
* Coordinate with the creative team for ad assets.
* Ensure accurate tracking using Meta Pixel and Conversion API.
* Analyze campaign performance and share actionable insights.
* Identify winning assets and Scale campaigns profitably
* Stay updated with Meta Ads best practices and platform changes.
Requirements
* 2-4 years of experience managing Meta ad campaigns at scale.
* Strong hands-on knowledge of Meta Ads Manager and campaign optimization (Andromeda compliant)
* Strong Experience with lead generation and sales campaigns.
* Good analytical skills and data-driven decision-making.
* Familiarity with Meta Pixel, Conversion API, and campaign tracking. Google Tag Manager knowledge is a plus.
* Strong attention to detail and ability to manage multiple campaigns.
* Should be comfortable using AI tools (like Claude, Manus AI, etc) for better campaign performance.
The ideal candidate:
- Lives and breathes paid advertising and performance marketing
- Obsesses over data and metrics like ROAS, ROI, CAC, CTR etc.
- Has deep understanding of audience and platform
- Focuses on data-driven growth (revenue & profitability) via performance marketing
- Is agile, has a sharp growth acumen, and is comfortable operating at higher budgets
[Prior EdTech experience is a plus]
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Experience:
- meta ads: 1 year (Required)
Work Location: In person
