Company: CADD Centre
Role: SEO Specialist
Experience: 4+ Years
Location: Chennai
Employment Type: Full-Time
Job Summary
We are looking for an experienced SEO Specialist with 4+ years of hands-on experience in Search Engine Optimization. The candidate will be responsible for improving CADD Centre’s online visibility, organic traffic, keyword rankings, and lead generation through effective SEO strategies.
Key Responsibilities
- Develop and execute effective SEO strategies to improve organic search rankings and website traffic.
- Conduct comprehensive keyword research, competitor analysis, and market research.
- Perform On-Page SEO including title tags, meta descriptions, header tags, URL optimization, internal linking, and content optimization.
- Handle Technical SEO activities such as website audits, crawlability, indexing, site speed, mobile optimization, sitemap and robots.txt.
- Develop and execute Off-Page SEO and Link Building strategies.
- Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.
- Identify SEO issues using website audit and analytics tools and recommend corrective actions.
- Work closely with Content, Digital Marketing, and Web Development teams to implement SEO best practices.
- Optimize landing pages and website content for better search visibility and lead generation.
- Track and analyze performance using Google Analytics 4, Google Search Console, and SEO tools.
- Prepare regular SEO performance reports with actionable insights.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
Required Skills
- 4+ years of proven experience in SEO.
- Strong knowledge of On-Page, Off-Page, Technical SEO, and Local SEO.
- Hands-on experience with Google Analytics 4 and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools.
- Strong understanding of keyword research and competitor analysis.
- Knowledge of HTML, CSS, website structure, and basic technical SEO.
- Good understanding of content optimization and link-building strategies.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
Preferred Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Experience in education, training, EdTech, or multi-location businesses will be an added advantage.
- Experience in handling SEO for multiple websites or locations is preferred.
Key Performance Indicators (KPIs)
- Organic website traffic growth
- Keyword ranking improvement
- Organic leads/conversions
- Domain authority and quality backlinks
- Click-through rate (CTR)
- Search Console performance
- Technical SEO health
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
