Digital Marketing Team Lead
Location: Mohali / Chandigarh
Experience: 3–8 Years
Employment Type: Full-time
Industry: IT / Software / SaaS
Job Description
We are looking for a Digital Marketing Team Lead to lead digital marketing initiatives, drive inbound lead generation and support client acquisition and success. The ideal candidate should have experience handling international clients, building digital marketing strategies, managing campaigns and coordinating with the digital marketing team to drive measurable leads, conversions and ROI.
Key Responsibilities
- Develop and execute digital marketing and lead-generation strategies aligned with business and client objectives.
- Lead and manage the digital marketing team and coordinate day-to-day activities.
- Plan, manage and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads.
- Drive inbound leads and support client acquisition from international markets.
- Monitor lead quality, campaign performance and conversion rates.
- Work on SEO, GA4, conversion tracking and funnel optimization.
- Track key performance metrics including CPL, conversion rate, CAC and ROAS.
- Coordinate with sales and business development teams to improve lead quality and conversions.
- Manage relationships with international clients and understand their marketing requirements.
- Coordinate with internal teams/agencies to execute digital marketing campaigns effectively.
- Identify opportunities to improve campaign performance, lead generation and overall ROI.
- Prepare performance reports and provide strategic recommendations to management.
- Guide, mentor and monitor team performance to achieve marketing objectives.
Requirements
- 3–8 years of experience in Digital Marketing, Performance Marketing, Lead Generation or Client Acquisition.
- Proven experience in Google Ads, Meta Ads, LinkedIn Ads, SEO and digital marketing strategy.
- Experience managing or leading a digital marketing team.
- Experience handling international clients, preferably from the USA, Canada, UK, Australia or Middle East.
- Excellent spoken and written English.
- Strong analytical, communication, presentation and client-handling skills.
- Practical knowledge of GA4, conversion tracking, CRM and marketing analytics.
- Understanding of B2B, SaaS, IT/software or technology marketing will be preferred.
- Ability to build strategies, manage campaigns and drive measurable leads, conversions and ROI.
- Self-driven, proactive and target-oriented.
Key Skills
Digital Marketing | Team Leadership | Performance Marketing | Lead Generation | Client Acquisition | International Client Handling | Google Ads | Meta Ads | LinkedIn Ads | SEO | GA4 | Conversion Tracking | CRM | B2B Marketing | SaaS | Analytics | Campaign Management | Lead Conversion | ROI
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Provident Fund
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Digital marketing: 3 years (Required)
- Google Ad Manager: 4 years (Required)
Work Location: In person
