Designation: Creative Manager
Team: Creative
Reporting Manager: Associate Creative Director/ Creative Director
Location: Gurugram/Mumbai
Role Responsibilities & Deliverables
-
Work with content partners to generate new concepts and opportunities
-
Create case studies along with the Account Management team to be used for award entries, partnerships and pitches
-
Communication & Coordination
-
Attend mid size campaign briefs by the Account Management team
-
Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship
-
Creative Strategy
-
Decode briefs along with the account management team
-
Brand strategy & execution plan basis the decoded client brief for campaigns
-
Brand strategy for new client pitches
-
Pitch mid-size campaigns to clients along with the Account Management team
-
Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships
-
Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships
-
Creative Execution
-
Create contextual, innovative content
-
Collaborate with functional teams for executing client briefs
-
Work closely with arts & graphics, video and production teams to co-create content
-
Write concepts and final scripts, and create storyboards with the art team
-
Quality check and vet social media content & responses, SEO content, brand website content, blog content and final scripts written by the team
-
Conduct aesthetic checks and edits during pre-production and production stage
-
Attend shoots and music recordings to supervise work quality and processes
-
Conceptualize ideas related to influencer associations
-
Ensure accurate referencing and industry benchmarking by the team
-
Team
-
Hire capable, independent resources that can understand, communicate and execute client briefs accurately
-
Organize weekly team meetings to track work progress and provide feedback to the team as a whole
-
Create a team culture of innovation, research and self-development
-
Build more capable teams by mentoring and guiding them
-
Work with the L&D team to structure training programs that directly impact work quality along with specific competencies
Core Competencies
-
innovative ideas for campaigns
-
Understand design and smart copy and recognize fresh approaches to advertising
-
Intimate understanding of design, copy and web best practices/guidelines
-
Keen awareness of current trends in advertising
-
Leadership & Team Management
-
Lead by example & mentor team members
-
Keep team members motivated at all times
-
Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
-
Train, mentor and motivate the team
-
Customer Focus
-
Keep client needs in mind while framing strategies
-
Timely resolution of client escalations
-
Planning & Organising
-
Tactfully prioritise tasks and projects to manage work across brands
-
Deliver within deadlines with the available resources
-
Keen eye for detail
-
Communication
-
Excellent written and verbal skills
-
Ability to clearly articulate complex ideas and strategies to clients and the team
-
Ability to sell work and ideas, and respond positively to feedback
Desired Qualifications & Experience
-
UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory.
-
Candidates with 3+ years of work experience can apply. Prior experience in Social Media and online content creation will be preferred
-
Prior team management experience preferred
-
Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it