Based on your requirement, the role should focus on coordinating between distributors, Sales Officers, RSMs, and the Head Office to ensure smooth sales operations and quick resolution of issues.
Here is a professional Job Description (JD):
Job Title: Sales CoordinatorDepartment
Sales
Reports To
National Sales Manager / General Manager – Sales
Job Summary
The Sales Coordinator is responsible for coordinating daily sales operations between distributors, Sales Officers, Regional Sales Managers (RSMs), and the Head Office. The role ensures smooth communication, timely resolution of distributor and sales team queries, accurate sales reporting, and effective execution of sales activities.
Key ResponsibilitiesSales Coordination
- Coordinate daily sales activities with Sales Officers, RSMs, and distributors.
- Act as the primary point of contact for resolving operational sales issues.
- Follow up on pending sales-related activities until closure.
- Ensure smooth communication between the sales team and internal departments.
Distributor Support
- Handle distributor queries related to orders, dispatches, stock availability, schemes, pricing, claims, and payments.
- Coordinate with Accounts, Logistics, Production, and Customer Service to resolve distributor issues.
- Maintain records of distributor complaints and ensure timely resolution.
Sales Team Support
- Assist Sales Officers and RSMs with order processing and sales-related documentation.
- Coordinate new distributor onboarding and documentation.
- Support the implementation of promotional schemes and trade offers.
- Share circulars, price revisions, and company announcements with the sales team.
Order Management
- Monitor order status from receipt to delivery.
- Coordinate with dispatch and logistics teams to ensure timely deliveries.
- Track pending and back orders and communicate updates to the sales team.
Reporting
- Prepare daily, weekly, and monthly sales reports.
- Maintain sales data in Excel/ERP.
- Track sales targets, achievements, and pending orders.
- Generate MIS reports for management.
Issue Resolution
- Receive queries from distributors, Sales Officers, and RSMs.
- Coordinate with the concerned departments for quick resolution.
- Escalate unresolved issues to management.
- Ensure customer complaints are closed within the committed timeline.
Documentation
- Maintain distributor master data.
- Keep records of sales schemes, approvals, and communications.
- Prepare MOM (Minutes of Meetings) for sales review meetings when required.
Required Skills
- Excellent communication and coordination skills.
- Strong follow-up and problem-solving ability.
- Good knowledge of Microsoft Excel (VLOOKUP/XLOOKUP, Pivot Tables, reports).
- ERP/Sales software knowledge is an advantage.
- Ability to work under pressure and manage multiple tasks.
- Strong interpersonal skills.
Qualification
- Bachelor's Degree (MBA preferred).
- 2–5 years of experience in Sales Coordination, Sales Administration, or Customer Support.
Key Performance Indicators (KPIs)
- Query resolution turnaround time (TAT).
- Order processing accuracy.
- On-time coordination of sales activities.
- Distributor satisfaction.
- Timely submission of sales reports.
- Reduction in pending sales issues.
- Accuracy of sales data and documentation.
Daily Responsibilities
- Attend to calls and emails from distributors, Sales Officers, and RSMs.
- Track pending orders and deliveries.
- Coordinate with logistics and accounts for issue resolution.
- Update sales reports and dashboards.
- Follow up on unresolved queries until closure.
- Provide daily status updates to the Sales Manager.
This role is ideal for an FMCG company such as yours, where the coordinator serves as the communication hub between distributors, the field sales force, and internal departments, ensuring that sales operations run efficiently and issues are resolved promptly.
Pay: ₹25,000.00 - ₹450,000.00 per month
Benefits:
Work Location: In person
