Job Title: Executive – Lead Generation (AI-Driven)
Location: [Remote/work from home]
Department: Business Development / Growth
Experience: 2–5 Years
Employment Type: Full-Time
Role Overview
We are seeking a results-oriented Executive – Lead Generation (AI) to design, execute, and optimize AI-powered prospecting and outreach campaigns. The role requires hands-on expertise in AI tools, automation workflows, CRM systems, and data intelligence platforms to generate high-quality B2B leads and drive measurable pipeline growth.
This position demands analytical thinking, process orientation, and strong commercial awareness.
Key Responsibilities
1. AI-Based Prospecting & Data Intelligence
- Define and refine Ideal Customer Profiles (ICP).
- Use AI-driven platforms to identify target companies and decision-makers.
- Extract, validate, and enrich contact data.
- Build segmented prospect lists by industry, geography, and buyer persona.
2. Outreach Automation & Personalization
- Develop AI-assisted cold email and LinkedIn outreach campaigns.
- Create personalized messaging sequences with A/B testing.
- Automate follow-ups and response tracking.
- Ensure compliance with relevant data privacy regulations.
3. Lead Qualification & Scoring
- Implement AI-based lead scoring models.
- Qualify leads based on fit, engagement, and intent signals.
- Coordinate with sales teams for handover of SQLs (Sales Qualified Leads).
4. CRM & Workflow Integration
- Manage CRM systems (lead entry, tagging, tracking).
- Maintain dashboards and performance reports.
- Optimize lead funnel conversion metrics.
5. Performance Monitoring
- Track KPIs:
- Cost per lead
- Email open & reply rates
- Appointment conversion rate
- SQL generation
- Continuously optimize campaigns based on data insights.
Required Skills & Competencies
- Experience with B2B lead generation.
- Proficiency in AI-based prospecting and outreach tools.
- Hands-on experience with CRM platforms.
- Strong understanding of sales funnel mechanics.
- Data analysis and reporting capability.
- Excellent written communication skills for cold outreach.
- High attention to detail and process discipline.
Preferred Qualifications
- Experience in international markets.
- Exposure to LinkedIn automation workflows.
- Understanding of intent data and predictive scoring.
- Basic knowledge of marketing automation systems.
Key Performance Indicators (KPIs)
- Monthly qualified leads generated.
- SQL conversion ratio.
- Campaign response rates.
- Revenue contribution from generated pipeline.
Compensation
- Competitive fixed salary.
- Performance-linked incentives based on qualified lead targets.
- Growth-oriented work environment with AI-driven sales innovation.
Job Types: Full-time, Part-time, Freelance
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
