About the Role
We are seeking a results-oriented Digital Marketing Executive with expertise in Meta Ads to drive lead generation, brand awareness, and customer acquisition campaigns. The ideal candidate should have hands-on experience in planning, executing, optimizing, and analyzing paid marketing campaigns across Meta platforms while contributing to the overall digital marketing strategy.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Meta platforms (Facebook & Instagram).
- Develop audience targeting strategies to maximize campaign performance and ROI.
- Monitor campaign performance and optimize ads based on key metrics such as CPC, CTR, CPL, and ROAS.
- Conduct A/B testing on creatives, audiences, and ad copies.
- Generate quality leads and drive conversions through effective campaign management.
- Track and analyze campaign data using Meta Ads Manager and other analytics tools.
- Collaborate with the content and design teams to develop engaging ad creatives.
- Manage marketing budgets and ensure efficient allocation of advertising spend.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
- Prepare regular performance reports and present actionable insights.
Required Skills
- Strong expertise in Meta Ads Manager.
- Knowledge of Facebook Pixel, Conversion API, and audience retargeting.
- Experience with lead generation and performance marketing campaigns.
- Understanding of digital marketing metrics and analytics.
- Proficiency in Google Analytics and reporting tools.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Relevant certifications in Digital Marketing or Meta Advertising are preferred.
Preferred Qualifications
- Experience in running campaigns for Education, EdTech, SaaS, or Service-based businesses.
- Familiarity with Google Ads and SEO fundamentals.
- Experience managing monthly ad budgets and scaling campaigns.
What We Offer
- Competitive salary and growth opportunities.
- Collaborative and innovative work environment.
- Opportunity to work on high-impact marketing campaigns.
- Continuous learning and professional development opportunities.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
