SEO Specialist (B2B | AI & Performance Marketing)
Relevant Experience: 4+ years
Location: Kochi
Employment Type: Full-time
About Advenser
Advenser is a multidisciplinary, multinational engineering services company delivering digital engineering solutions to clients in the Architecture, Engineering, and Construction (AEC) industry worldwide.
Derived from ADVanced ENgineering SERvices, the name Advenser reflects our focus on engineering and innovation. Since our establishment in 2007, we have grown into a reliable service provider, leveraging technologies such as VDC / BIM / CAD / CAM / CAE to deliver consistent and efficient outcomes
Profile Summary
We are looking for a results-driven SEO Specialist to drive organic growth, brand visibility, and lead generation for B2B services. The ideal candidate should possess strong expertise in on-page SEO, AI-driven search optimization, and performance marketing, along with the ability to independently create and optimize high-quality content. The candidate should be analytical, proactive, and capable of working collaboratively across marketing and technical teams.
Key Responsibilities
· Execute on-page SEO strategies to improve website rankings, traffic, and lead conversions.
· Develop, optimize, and manage SEO-driven content including service pages, blogs, landing pages, and website copy.
· Optimize content and web pages for AI-driven search, including AEO (Answer Engine Optimization), semantic SEO, and generative search visibility.
· Conduct keyword research aligned with B2B buyer intent and search behavior.
· Manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.
· Perform technical SEO audits and coordinate with web development teams for implementation.
· Implement internal linking strategies, schema markup, metadata optimization, and content improvements.
· Monitor and analyze website performance using GA4, Google Search Console, and SEO tools, providing actionable insights and recommendations.
· Track rankings, traffic, conversions, and campaign performance to improve ROI.
· Collaborate with marketing, design, and content teams to execute integrated digital marketing initiatives.
Skills and Requirements
- Strong expertise in SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Hands-on experience in on-page SEO, technical SEO, and content optimization.
- Ability to independently write, structure, and optimize SEO-focused content.
- Experience with AI-driven search optimization and generative search strategies.
- Hands-on experience in Google Ads, PPC campaigns, and conversion tracking.
- Proficiency in tools such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console.
- Strong understanding of lead generation, conversion optimization, and B2B digital marketing strategies.
- Knowledge of WordPress website management and content publishing.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines effectively.
- WordPress, PPC, and Content Writing.
- Experience in AEC, BIM, or technical service industries will be an added advantage.
- Understanding of CRO (Conversion Rate Optimization) principles.
- Exposure to marketing automation platforms and AI-based marketing tools.
Educational Qualification
B.Tech, MBA, MCA, or equivalent qualification.
Job Type: Full-time
Pay: Up to ₹42,000.00 per month
Work Location: In person
