Job Title: Category Manager
Exp: 1 - 2 Years
Role Objective
The Category Manager is responsible for driving net sales growth, profitability, visibility, and customer experience for the assigned portfolio by owning end-to-end category performance across sales, traffic, conversion, availability, advertising efficiency, NPD performance, and customer ratings, against defined targets (TGTs).
Key Responsibilities:
1. Sales & Revenue Growth
- Own Target vs Actual Net Sales for the category and ensure achievement of monthly, quarterly, and annual sales targets.
- Monitor TGT Tacos vs Actual Tacos to improve transaction velocity through pricing, promotions, and assortment actions.
- Identify sales gaps and execute corrective actions through assortment optimization, deal planning, and demand forecasting.
2. Advertising & Marketing Effectiveness
- Own TGT Ad Spends vs Actual Ad Spends with a focus on ROI, efficiency, and scalability.
- Plan and optimize performance marketing campaigns to drive incremental traffic and conversions while maintaining efficiency benchmarks.
- Continuously analyze ad performance and reallocate spends to high-performing ASINs.
3. New Product Development (NPD) Performance
- Drive TGT NPD Clicks per Day per ASIN vs Actual NPD Clicks through launch readiness, content quality, and visibility levers.
- Ensure achievement of TGT NPD Conversion % vs Actual Conversion % by optimizing pricing, reviews, A+ content, and customer feedback loops.
- Own post-launch tracking and course correction for underperforming NPDs.
4. Visibility & Traffic Growth
- Deliver TGT Visibility Clicks vs Actual Visibility Clicks by improving search ranking, keyword strategy, deals participation, and content optimization.
- Work cross-functionally to maximize organic and paid discoverability across the platform.
5. Supply Chain & Customer Promise
- Ensure high serviceability by achieving TGT % of ASINs in (T+1) Delivery vs Actual through proactive inventory planning and FC allocation.
- Coordinate with supply chain and warehouse teams to minimize stock-outs and delivery delays.
6. Customer Experience & Ratings
- Own TGT Portfolio Average Ratings vs Actual Ratings to ensure sustained customer satisfaction.
- Identify and address rating drivers such as product quality, packaging, delivery experience, and post-purchase issues.
- Work with internal and external stakeholders to close negative feedback loops.
7. Performance Tracking & Stakeholder Management
- Maintain regular performance dashboards covering all TGT vs Actual metrics.
- Present insights, risks, and action plans to leadership and cross-functional teams.
- Drive continuous improvement through data-backed decision-making.
Key Skills & Competencies
- Strong analytical and data-driven mindset
- Category and P&L ownership experience
- Performance marketing and ads optimization understanding
- Supply chain and inventory planning exposure
- Stakeholder management and execution rigor
- Customer-first thinking
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹600,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
