Plan, create, and manage paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
Conduct keyword research, audience targeting, and competitor analysis
Create compelling ad copies, creatives, and landing page suggestions
Monitor campaign performance and optimize for CTR, CPC, conversions, and ROAS
Manage ad budgets efficiently and ensure maximum ROI
Set up and track conversions using Google Analytics, Google Tag Manager, and Meta Pixel
A/B test ad creatives, copies, and audiences
Generate weekly and monthly performance reports with actionable insights
Stay updated with the latest trends, algorithm changes, and best practices
