2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.
What You Will Own
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Qualified lead targets and pipeline contribution from marketing
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Team direction and weekly priorities
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Ideal Customer Profile definition and content strategy approval
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Channel strategy and budget prioritization across inbound and outbound
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Budget allocation across channels
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Marketing analytics and attribution
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Hiring and building the marketing team
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Outbound marketing strategy and execution oversight
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Email nurture strategy
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Marketing and sales alignment
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Marketing performance reporting to leadership
What you will not own
Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.
A growth-driven environment with opportunities to lead, innovate, and upskill continuously.
