Job Description – Digital Marketing Executive
Company: Ricolex Polymers Pvt. Ltd.
Department: Digital Marketing
Job Location: Nanjangud, Mysuru
Employment Type: Full-Time
Job Summary
We are looking for a creative and responsible Digital Marketing Executive to manage the company’s online presence, promote Ricolex products, generate customer and dealer enquiries, and support brand growth through digital platforms.
Key Responsibilities
- Manage the company’s social media pages, including Instagram, Facebook, LinkedIn and YouTube.
- Plan and publish posters, reels, videos, product updates and promotional content.
- Create attractive designs using Canva or similar design tools.
- Write captions, product descriptions, website content and blog articles.
- Manage and update the company website using WordPress.
- Perform basic SEO activities, including keyword research, on-page SEO and blog optimisation.
- Monitor Google Search Console, Google Analytics and website performance.
- Create and manage Meta and Google advertising campaigns.
- Generate leads for dealers, distributors, customers and sales enquiries.
- Coordinate with the sales, production and management teams to collect product and campaign information.
- Promote Ricolex pipes, fittings, water tanks, solvents and other products through digital channels.
- Respond professionally to customer comments, messages and online reviews.
- Maintain a monthly social media and content calendar.
- Track campaign performance, enquiries, reach, engagement and website traffic.
- Study competitors and suggest new digital marketing ideas.
- Maintain proper records of digital campaigns, leads, content and marketing expenses.
Required Skills
- Knowledge of social media marketing and content creation.
- Basic knowledge of WordPress and website management.
- Understanding of SEO, Google Analytics and Search Console.
- Knowledge of Canva, video editing and graphic design tools.
- Good written and verbal communication skills.
- Creativity and attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Basic knowledge of Meta Ads and Google Ads is preferred.
- Ability to work independently and coordinate with different departments.
Qualification
- Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication, Computer Science or a related field.
- Digital marketing certification will be an added advantage.
- Freshers with good practical knowledge may also apply.
Experience
- 0–3 years of experience in digital marketing, social media management, SEO, website management or content creation.
Performance Expectations
The Digital Marketing Executive will be responsible for improving Ricolex’s online visibility, increasing audience engagement, generating genuine business enquiries and maintaining a consistent and professional brand image across all digital platforms.
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
Work Location: In person
