Company: Shashan Innovare Private Limited (Four Brothers)
Location: Chennai, Tamil Nadu
Experience: 2+ Years (E-commerce mandatory)
Job Type: Full-Time | On-site
About Four Brothers
Four Brothers is a fast-growing Chennai-based kitchenware, tableware, and thermoware brand with nearly 30 years of industry presence. We are expanding aggressively into e-commerce and D2C channels and are looking for a performance-driven Paid Media Executive to scale our online revenue across marketplaces and our website.
Role Overview
We are seeking an experienced E-commerce Paid Media Executive who can independently plan, execute, optimize, and scale performance marketing campaigns across Meta, and Google platforms.
The ideal candidate must have hands-on experience managing ad budgets for e-commerce brands and driving measurable ROAS growth.
Key Responsibilities:
Performance Marketing
- Plan, launch, and optimize paid campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Manage full-funnel campaigns (Awareness → Consideration → Conversions)
- Scale winning campaigns while maintaining target ROAS
Merchant & Tracking Management
- Manage:
- Meta Business Manager & Ad Accounts
- Google Ads Account
- Google Merchant Center
- GA4
- Google Tag Manager
- Set up and monitor conversion tracking, pixels, enhanced conversions, and catalog feeds
- Troubleshoot disapproved ads, product feed issues, and tracking errors
E-commerce Growth
- Optimize product feeds for Shopping & Performance Max
- Improve CTR, conversion rates, and AOV
- Run retargeting and dynamic product ads
- Collaborate with creative team for ad creatives and landing page optimization
Reporting & Optimization
- Provide weekly performance reports with clear insights
- Monitor KPIs: ROAS, CPA, CAC, CTR, Conversion Rate
- Suggest budget allocation strategies for maximum growth
Required Skills & Qualifications
- 2+ years of experience in E-commerce Paid Media
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads (especially Shopping & PMax)
- Google Merchant Center
- GA4
- Proven experience managing Ecommerce
- Experience with D2C or product-based brands
- Strong analytical mindset
- Understanding of attribution models
Preferred (Good to Have)
- Experience with Shopify
- Experience in kitchenware / FMCG / consumer brands
- Knowledge of Amazon Ads & Flipkart Ads
- Basic understanding of CRO
What We Offer
- Opportunity to scale a growing D2C brand
- Direct impact on revenue growth
- Fast decision-making environment
- Growth into Performance Marketing Manager role
How to Apply
Send your resume along with:
- Screenshot of past campaign results (if available)
- Monthly budgets handled
- Platforms managed
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
