Marketing Head – Digital Marketing & Automation
About Anjion
Anjion is India’s premier institution established with the sole aim to initiate, enable, and empower individuals to grow into extraordinary professionals. We are focused on innovation-driven education, career transformation, and scalable digital systems that create measurable impact.
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Job Title
Marketing Head – Digital Marketing & Business Automation
Job Type
Full-Time | Remote (Work From Home)
Experience Required
3+ Years Preferred
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Job Overview
We are looking for a highly driven and execution-focused Marketing Head who can lead Anjion’s complete digital growth ecosystem. This role requires strong expertise in digital marketing, Meta Ads, WhatsApp marketing, content strategy, CRM automation, and team management.
The ideal candidate should be capable of managing performance marketing campaigns while also leading creative teams including designers, editors, content creators, and copywriters.
This is not a basic social media role. We need someone who can build systems, scale lead generation, optimize conversions, and manage marketing operations end-to-end.
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Key Responsibilities
Digital Marketing & Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns
- Generate quality leads with strong ROI
- Manage campaign budgets, targeting, retargeting, and funnel optimization
- Analyze campaign performance and provide actionable insights
WhatsApp Marketing & Broadcast Management
- Manage WhatsApp broadcast campaigns using platforms like AiSensy
- Create lead nurturing workflows and automated communication sequences
- Improve inquiry-to-conversion performance through WhatsApp funnels
Team Management
- Ensure smooth workflow execution and campaign delivery
- Maintain content quality and brand consistency
Social Media Management
- Handle complete social media strategy and execution
- Plan monthly content calendars
- Manage Instagram, Facebook, LinkedIn, and other digital platforms
- Increase engagement, reach, and audience growth
CRM & Business Automation
- Manage CRM systems and automation workflows
- Coordinate lead management and follow-up systems
- Build automation funnels for admissions and marketing operations
- Work with tools like Zoho CRM, WhatsApp automation, and lead tracking systems
Reporting & Analytics
- Track KPIs, campaign performance, and conversion metrics
- Submit weekly and monthly marketing reports
- Improve operational efficiency using data-driven decisions
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Required Skills
- Strong expertise in Meta Ads
- WhatsApp marketing and broadcast management
- CRM and business automation knowledge
- Social media strategy and execution
- Team leadership and project management
- Content planning and copy understanding
- Marketing analytics and reporting
- Strong communication and execution skills
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Preferred Tools Experience
- Trello / ClickUp / Notion
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What We’re Looking For
- Someone who takes ownership, not just instructions
- Strong execution mindset with problem-solving ability
- Ability to manage multiple campaigns and teams simultaneously
- Performance-focused marketer who understands both branding and conversions
- Self-disciplined professional comfortable working remotely
Work Location
100% Remote / Work From Home
Pay: ₹15,048.27 - ₹30,046.53 per month
Benefits:
Work Location: Remote
