Position: PPC Executive
Employment Type: Full-Time
About the Role:
We are looking for a results-driven PPC Executive to manage and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong understanding of digital advertising, campaign optimization, lead generation, and performance marketing.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Create and optimize Meta Ads campaigns across Facebook and Instagram.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize for leads, conversions, and ROI.
- Manage advertising budgets efficiently to maximize results.
- Set up conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel.
- Perform A/B testing on ad copies, creatives, landing pages, and audience segments.
- Generate weekly and monthly performance reports.
- Analyze campaign data and provide actionable insights.
- Stay updated with the latest PPC trends, platform updates, and best practices.
- Coordinate with the content, design, and SEO teams for campaign execution.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Google Ads and Meta Ads management.
- Strong understanding of PPC strategies and bidding methods.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Business Manager.
- Knowledge of conversion tracking and lead generation campaigns.
- Excellent analytical and reporting skills.
- Strong communication and problem-solving abilities.
- Google Ads and Meta certifications will be an added advantage.
Key Performance Indicators (KPIs):
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Lead Quality
- Campaign ROI
- Budget Utilization Efficiency
Experience: 2–5 Years
Department: Digital Marketing
Work Location: In person
