Manager – Social Media Growth & CommunicationsLocation
New Delhi (Hybrid)
Employment Type
Full-time
About MASH
MASH is an award-winning impact enterprise building a global ecosystem for social and climate impact. We work with corporates, governments, philanthropies, nonprofits, and changemakers to strengthen communities, build capacities, and drive meaningful social change through strategic communications, partnerships, and ecosystem-building.
Recognized with the Goalkeepers Global Goals Award by the Bill & Melinda Gates Foundation, MASH is shaping the future of the impact sector through innovative programs and digital engagement.
About the Role
We are looking for a strategic and data-driven Manager – Social Media Growth & Communications to lead MASH's digital growth strategy. This role is ideal for someone who combines analytical thinking with exceptional storytelling and understands how to build high-performing social media platforms through data, creativity, and audience insights.
You will be responsible for driving measurable growth across our digital platforms while translating complex social impact work into engaging and compelling content.
Key Responsibilities
- Develop and execute platform-specific social media growth strategies across LinkedIn, Instagram, X, and other relevant platforms.
- Set monthly and annual growth targets for followers, reach, impressions, engagement, and video views, and monitor performance against KPIs.
- Analyze social media metrics, identify trends, and recommend data-driven improvements to maximize platform growth.
- Plan and manage content calendars, including reels, carousels, static posts, impact stories, thought leadership, and campaign content.
- Write and edit high-quality social media copy, articles, newsletters, reports, case studies, leadership content, and video scripts.
- Collaborate with design and video teams to create engaging, high-performing content.
- Monitor industry trends, platform algorithm updates, and competitor activity to continuously optimize content strategy.
- Manage client communication, approvals, reporting, and campaign timelines.
- Prepare monthly performance dashboards with actionable insights and recommendations.
Requirements
- 2–6 years of experience in social media management, digital communications, content strategy, or digital marketing.
- Strong understanding of social media analytics, growth metrics, and performance reporting.
- Excellent writing, editing, and storytelling skills.
- Experience creating content strategies driven by data and audience insights.
- Good understanding of the social impact, CSR, philanthropy, climate, or development sector.
- Ability to communicate effectively with senior stakeholders, partners, and clients.
- Strong organizational and project management skills.
Why Join MASH?
- Lead the digital growth strategy of a globally recognized impact organization.
- Work directly with leadership on high-impact campaigns and strategic communications.
- Opportunity to shape the voice and visibility of one of India's leading social impact ecosystems.
- High ownership, creative freedom, and significant growth opportunities.
How to Apply
Email your application to [email protected] with the subject line:
Application – Manager – Social Media Growth & Communications
Please include the following details in the body of your email:
- Current CTC
- Expected CTC
- Current Location
- Notice Period
Additionally, share a brief note describing a social media platform, campaign, or system that you built and managed from scratch, highlighting the strategy, execution, and results achieved.
MASH is an equal opportunity employer and encourages applications from candidates from diverse backgrounds and experiences.
Pay: ₹480,000.00 - ₹600,000.00 per year
Benefits:
- Leave encashment
- Work from home
Work Location: Remote
