Role Overview
An entry-level role for someone looking to build a career in digital marketing. The person will work on improving the company's online presence through SEO best practices and managing and updating the website on WordPress. A great opportunity to learn hands-on in a live business environment.
Key Responsibilities
SEO
- Assist in on-page and off-page SEO activities -meta tags, keywords, content optimisation, and link building
- Conduct regular keyword research and competitor analysis
- Monitor website performance using tools like Google Analytics, Search Console, and SEMrush
- Track rankings, traffic, and suggest improvements based on data
WordPress Management
- Update and manage website content - pages, blogs, images, and banners
- Publish blog posts and landing pages as required
- Ensure the website is up to date, functional, and aligned with current campaigns
- Coordinate with designers or developers for minor website changes
Content & Reporting
- Support in writing or editing SEO-friendly content for the website and blog
- Prepare basic reports on website traffic, keyword performance, and SEO progress
Requirements
- Bachelor's degree in Marketing, Mass Communication, IT, or a related field
- Basic knowledge of SEO concepts and how WordPress works
- Familiarity with Google Analytics and Search Console is a plus
- Good written English for content and communication
- Eagerness to learn, take ownership, and grow in the digital marketing space
