About Empowrd AI
Empowrd AI is an AI consultancy for service-based, people-first businesses. We bring the rigour, structure and standard of a top-tier strategy firm to a market that has rarely had access to it. Our work is built to a consulting grade: strategic growth blueprints, operating systems and go-to-market engines that our clients own and run for themselves.
Our founders span Gen X and Gen Z, which gives us an unusual blend of judgement and speed. We use AI daily, we hold a high standard on everything that leaves the building, and we are scaling across the UK, USA and emerging markets.
We work with transparency, precision and a growth mindset. We move at pace, we measure everything, and we hire people who can meet the standard and then raise it.
The Role
We run client work in pods: a small, dedicated team that looks after a cluster of clients together. Each pod has a marketing manager who owns the client relationship and their social presence, a project manager who keeps delivery on track, and you, the outreach and comms specialist. In plain terms, your job is to bring our clients their clients.
You own the outbound & inbound side of a client’s marketing. You build the target lists from their ideal customer profile, write the messaging that reaches those people on the right platform, run the outreach and email campaigns, and book real conversations on the client’s behalf. This is the work that turns a strong social presence into a full pipeline.
You partner closely with the marketing manager. They own the client’s persona, content and thought leadership; you own the outreach that puts it in front of the right people and converts attention into conversations. That partnership is what lets a pod look after more clients without anything slipping. You report into the pod marketing manager, within the Head of Sales and Marketing function.
Core Responsibilities
List building and prospecting. Build and maintain targeted prospect lists from each client’s ideal customer profile and market. Research the right people to reach and the right platform to reach them on.
Outreach messaging and copywriting. Write outreach sequences tailored to each client’s ICP, voice and platform. Know why one message opens a door and another does not, and keep refining based on what you see.
Multi-channel outreach. Run consistent outbound across LinkedIn, email and the channels that fit each client, keeping both volume and quality high, day after day.
Email marketing. Plan and run email campaigns and nurture sequences for clients: segmentation, sequencing and follow-up that turns interest into conversations.
Booking and conversion. Handle early replies, qualify for fit, and book real conversations on the client’s behalf. Bring a commercial, sales-minded instinct to every exchange.
Pipeline and CRM hygiene. Keep every client’s outreach pipeline clean and current. Every prospect logged, every next action dated, nothing left to go cold.
Pod partnership. Work side by side with the marketing manager and project manager. Share what you are seeing, and bring a fresh pair of eyes to each client’s campaigns, so a trend or a fix is spotted in a week, not a month.
What Success Looks Like
- The pod’s clients receive consistent, high-quality outreach that books real conversations, without the marketing manager having to carry it.
- The pod can look after more clients comfortably, because outreach is owned rather than squeezed in.
- Messaging is tailored to each client’s ICP and platform, and gets sharper as you learn what works.
- Clean outreach pipelines across every client, with fast follow-up and nothing left to go cold.
- A real working partnership inside the pod: shared context, fresh perspective, and no client left waiting.
Desired Skills, Experience and Attributes
- Outreach and list building: proven experience building targeted lists and running outbound that gets replies.
- Copywriting for outreach: you can write messaging sequences tailored to an ICP, a platform and a voice.
- Email marketing: hands-on with campaigns, sequencing, segmentation and follow-up.
- Sales experience: you understand the journey from first message to booked conversation, and you can qualify and book with a commercial instinct.
- Excellent communication, fluent English, spoken and written.
- Learning agility, our number one hiring trait: the ability to adapt and learn new markets, voices and approaches at pace. Our work is niche, so being quick to learn matters more than a fixed way of working.
- Well organised and consistent, with the discipline to keep a CRM clean and every next action dated.
- Comfortable shifting voice across different clients, ICPs and platforms.
- Collaborative and coachable, and happy working closely inside a small team.
- Eager to use AI to work smarter, while bringing your own craft to the messaging.
What's in It for You
- A defined seat in a small, close-knit pod where your work directly moves clients’ results.
- Variety across a cluster of clients and industries, with teammates to learn from.
- Coaching and a clear path to grow as the pods scale.
- A front-row seat in a fast-growing firm building with AI from the ground up.
- Fully remote working model.
Requirements
- Job type: Full-time
- Outreach, lead generation or business development experience (required)
- Copywriting for outreach and messaging sequences (required)
- Email marketing experience (required)
- Sales experience (required)
- Language: Fluent English, spoken and written (required)
- Well organised and CRM-disciplined (required)
- Work location: Remote
- Pay: 3 to 4.5 LPA (300,000 to 450,000 INR)
Application Questions
- Write a short outreach sequence, two messages, to reach the decision-maker at a service-based business on the platform of your choice. Add a line or two on who you are targeting and why you would open it that way. We use AI across the business and expect our team to leverage it, but for the recruitment process we want to see your own naturally earned skill, so write this one yourself.
Pay: ₹300,000.00 - ₹450,000.00 per year
Work Location: Remote
