Experience: 6-8 years
Location: Bangalore, INDIA
Qualification: Bachelors
Job Overview:
We are seeking a dynamic Performance Marketing professional to drive high-volume traffic and conversions for our Airport E-commerce platforms. This role demands a hands-on approach to paid media, partnerships, and data-driven strategies within the high-stakes airport ecosystem. The primary objective is to maximize non-aero revenue by driving traveler adoption and transaction volumes through performance marketing, on-site digital triggers, and strategic collaboration with airport concessions and retailers.
Key Responsibilities:
Performance Marketing & Campaign Execution:
- Develop and execute performance marketing campaigns across Google Ads, Meta, and programmatic platforms to drive engagement and sales.
- Track and optimize key metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.
- Analyze campaign performance using tools such as Google Analytics 4 and Google Tag Manager.
- Conduct A/B testing and continuously optimize campaigns for improved performance.
Airport Partnerships & Revenue Growth:
- Partner with airports and concessions to co-create localized promotions, loyalty programs, and in-terminal activations.
- Drive footfall to digital commerce platforms through strategic B2B2C collaborations.
- Track and report revenue attribution from marketing efforts to leadership and airport partners.
Data-Driven Personalization & Engagement:
- Utilize platform analytics to identify high-value traveler segments and deploy personalized marketing nudges to increase Average Transaction Value (ATV).
- Implement Location-based Engagement Optimization (LEO) using geo-fencing, beacons, and real-time airport traffic data to trigger personalized offers.
- Enable dynamic website/app restructuring based on gate-specific promotions, flight delays, or peak-hour personalization.
- Leverage AI-driven insights for hyper-local recommendations and engagement optimization.
Research & Cross-Functional Collaboration:
- Conduct market research on airport consumer behavior and competitor benchmarks.
- Collaborate with product, sales, and technology teams to integrate marketing insights into platform enhancements.
- Present performance insights and strategic recommendations to internal leadership and partners.
Must-Have Competencies:
- 6–8 years of experience in performance marketing with a proven record of delivering 3x+ ROAS in e-commerce or retail environments.
- Hands-on expertise in Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
- Strong experience in B2B2C partnerships, preferably in travel, retail, airports, or high-footfall environments.
- Strong analytical skills including SQL, Excel, Power BI, and structured A/B testing methodologies.
- Experience with lifecycle marketing tools such as MoEngage for real-time notifications.
- Excellent stakeholder management and communication skills.
Good-to-Have Competencies:
- Familiarity with airport operations, passenger journey mapping, or travel tech ecosystems.
- Understanding of aviation regulations or non-aero revenue models.
- Content creation skills for airport-specific campaigns including video or AR-based activations.
- Certifications in Google Ads, Meta Blueprint, or growth marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 5+ years in performance marketing with at least 3+ years in e-commerce or partnership-driven roles.
- Experience in high-transaction or digital commerce environments preferred.
- Willingness to travel to airports (approximately 10%) for activations and meetings.
