About the Role
We are looking for an experienced Meta Ads Expert with 4–5 years of hands-on experience in managing and scaling Facebook & Instagram advertising campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns to generate quality leads and achieve business growth.
Key Responsibilities
- Plan, create, manage, and optimize Facebook & Instagram (Meta) Ads campaigns.
- Develop performance-driven advertising strategies based on business objectives.
- Manage campaign budgets, bidding, targeting, placements, and audience segmentation.
- Create and manage Lead Generation, Conversion, Traffic, Engagement, and Remarketing campaigns.
- Analyze campaign performance and optimize CPL, CTR, CPC, conversions, and ROAS.
- Conduct A/B testing for creatives, ad copies, audiences, and campaign structures.
- Set up and monitor Meta Pixel, Conversion API, events, and tracking wherever required.
- Identify high-performing audiences and scale successful campaigns.
- Coordinate with the content and creative team for ad creatives, videos, copies, and landing pages.
- Prepare regular performance reports with actionable insights.
- Stay updated with Meta Ads policies, algorithm changes, and latest advertising trends.
- Troubleshoot campaign, account, tracking, and ad-related issues.
Requirements
- 4–5 years of proven experience in Meta/Facebook & Instagram Ads.
- Strong understanding of Meta Ads Manager and campaign optimization.
- Experience in lead generation and performance marketing.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets independently.
- Knowledge of Pixel, Conversion API, retargeting, lookalike audiences, and conversion tracking.
- Strong communication and reporting skills.
Pay: ₹25,000.00 - ₹55,000.00 per month
Work Location: In person
