Performance Marketing Manager
Company: Fresh Frames Media
Position: Performance Marketing Manager
Experience: 3–4 Years
Job Type: Remote/Full-Time
About the Role:
Fresh Frames Media is looking for a results-driven Performance Marketing Manager to lead and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in managing performance campaigns, generating qualified leads, scaling ad accounts, and delivering measurable ROI. This role requires a strong analytical mindset, strategic thinking, and the ability to manage advertising budgets effectively.
Key Responsibilities
* Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
* Develop performance marketing strategies focused on lead generation, customer acquisition, and revenue growth.
* Monitor and improve campaign performance metrics including ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability.
* Manage advertising budgets and ensure maximum return on investment.
* Conduct audience research, competitor analysis, and market research to identify growth opportunities.
* Create and implement retargeting and remarketing strategies to improve conversions.
* Coordinate with graphic designers and content teams to develop high-performing creatives and ad copies.
* Perform regular A/B testing on audiences, creatives, landing pages, and campaign structures.
* Analyze campaign data and provide actionable insights for continuous improvement.
* Prepare and present weekly and monthly performance reports to management and clients.
* Stay updated with platform updates, industry trends, and emerging digital marketing technologies.
* Work closely with clients and internal teams to understand business objectives and translate them into effective marketing campaigns.
Key Result Areas (KRAs):
* Achieve monthly lead generation and revenue targets.
* Improve campaign ROAS and reduce cost per acquisition.
* Maintain high-quality lead generation across campaigns.
* Ensure efficient utilization of advertising budgets.
* Deliver accurate and timely performance reports.
* Drive continuous optimization and growth across all paid channels.
Skills Required:
* Strong expertise in Meta Ads Manager and Google Ads.
* Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
* Knowledge of conversion tracking, pixels, UTM parameters, and attribution models.
* Experience in lead generation and performance marketing campaigns.
* Understanding of sales funnels, customer journeys, and conversion optimization.
* Strong analytical and reporting skills.
* Proficiency in Excel/Google Sheets and data interpretation.
* Excellent communication and stakeholder management skills.
* Ability to manage multiple campaigns and client accounts simultaneously.
Preferred Qualifications:
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* Google Ads, Meta Blueprint, or Analytics certifications will be an added advantage.
* Prior experience in a digital marketing agency environment is preferred.
Pay: ₹40,000.00 - ₹55,000.00 per month
Work Location: Remote
