Position: Meta Ads Manager
Company: Nuurrani Herbal Pvt. Ltd.
Location: Gwalior, Madhya Pradesh (Work From Office)
Employment Type: Full-Time
Department: Digital Marketing
About Nuurrani Herbal
Nuurrani Herbal Pvt. Ltd. is a rapidly growing Ayurvedic and Herbal wellness company dedicated to delivering premium natural healthcare products across India. We are seeking an experienced and performance-driven Meta Ads Manager to lead our Facebook and Instagram advertising campaigns, drive profitable customer acquisition, and scale our e-commerce business.
Key Responsibilities
- Plan, create, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage campaign budgets efficiently to maximize Return on Ad Spend (ROAS).
- Build and optimize Sales, Conversion, Lead Generation, Catalog, and Retargeting campaigns.
- Develop Interest, Custom, and Lookalike audiences to improve campaign performance.
- Monitor key metrics including ROAS, CPA, CPC, CPM, CTR, CAC, Frequency, and Conversion Rate.
- Conduct A/B testing of creatives, ad copy, audiences, placements, and landing pages.
- Implement and maintain Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide daily, weekly, and monthly reports with actionable insights.
- Collaborate with the creative team to develop high-converting images, videos, and ad copy.
- Continuously optimize campaigns to reduce acquisition costs and improve conversion rates.
- Stay updated with Meta platform changes, advertising policies, and industry trends.
Required Skills & Qualifications
- 2–5 years of hands-on experience managing Meta Ads.
- Strong knowledge of Meta Ads Manager and Meta Business Suite.
- Experience with Facebook Pixel, Conversion API, and event tracking.
- Proven experience scaling e-commerce brands through Meta advertising.
- Strong analytical skills with the ability to interpret campaign data.
- Proficiency in Microsoft Excel or Google Sheets.
- Excellent communication and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet performance targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Meta Blueprint Certification is preferred.
- Experience with Shopify, WooCommerce, or other e-commerce platforms is an advantage.
- Knowledge of Google Analytics (GA4) is a plus.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Purchase
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Revenue Generated from Meta Ads
What We Offer
- Competitive salary (Based on experience)
- Performance-based incentives and bonuses
- Career growth opportunities in a fast-growing company
- Hands-on experience with high-budget advertising campaigns
- Collaborative and innovative work environment
- Paid leave and company benefits as per policy
How to Apply
Interested candidates can send their updated resume along with their portfolio or case studies showcasing Meta Ads campaign performance. Candidates with proven experience in scaling e-commerce brands and achieving strong ROAS will be given preference.
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
