Job Description
Looking for Digital Marketing expert, who can devise innovative growth strategies, by developing a deep understanding of our target consumers. You will be responsible for growing revenue through digital marketing initiatives
Job Description and Responsibilities :
- Minimum 2+ years of experience.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media (Instagram, Facebook, youtube, Pinterest, etc.) and display advertising campaigns
- Create, curate, and manage all published content (images, video and written)
- Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and share ability
- Must come with a deep understanding of digital products, driving scale for them, and user behaviour
- Use data and market intelligence to drive acquisition and retention efforts at each stage of the customer life cycle.
- You will be responsible for planning and managing all marketing campaigns - organic, content, and paid
- Responsible for conceptualization, creative, and content planning and execution for tracking and reporting of these campaigns.
- You should be able to reach new customers through strategic, analytical, and creative methodologies in order to increase the relevance of the product
- You should be able to identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users
- Ensures marketing content is delivered through a combination of sources - in-house team and users
- Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative solutions.
Qualifications
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Possesses knowledge and experience in the tenets of traditional marketing. A marketing degree is welcomed but not required with relevant work experience.
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Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
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Proficient in content marketing theory and application.
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Experience sourcing and managing content development and publishing.
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Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
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Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
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Maintains excellent writing and language skills.
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Practices superior time management.
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Is a team player with the confidence to take the lead and guide other employees, when necessary.
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Makes evident good technical understanding and can pick up new tools quickly.
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Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
