Job Type: Full-time
Experience: 2–5 years
Location: Adambakkam, Chennai
Department: Digital Marketing / Performance Marketing
About the Role
We are looking for a results-driven Meta Ads Strategist to plan, execute, optimize, and scale high-performing advertising campaigns across Facebook and Instagram.
The ideal candidate should have strong hands-on experience with Meta Ads Manager, campaign strategy, audience targeting, creative testing, performance analysis, and budget optimization. You will be responsible for turning business objectives into measurable advertising strategies that drive traffic, leads, conversions, and revenue.
Key Responsibilities
- Develop and execute Meta advertising strategies aligned with business and marketing objectives.
- Plan, launch, manage, and optimize Facebook and Instagram ad campaigns.
- Manage campaign structures across awareness, engagement, traffic, lead generation, conversions, and retargeting.
- Conduct audience research and build effective prospecting, lookalike, custom, and retargeting audiences.
- Develop and manage A/B testing strategies for creatives, audiences, copy, placements, and campaign structures.
- Monitor key performance metrics such as CPM, CTR, CPC, CPL, CPA, ROAS, conversion rate, and frequency.
- Analyze campaign performance and identify opportunities to improve efficiency and scale.
- Manage advertising budgets and ensure efficient allocation across campaigns and audiences.
- Work closely with creative and content teams to develop high-performing ad creatives and messaging.
- Identify creative fatigue and recommend new concepts, formats, hooks, and angles.
- Build performance reports and communicate insights, results, and recommendations to stakeholders.
- Stay updated with Meta Ads platform changes, algorithm updates, new features, and industry best practices.
- Troubleshoot campaign delivery, tracking, attribution, and performance-related issues.
- Continuously experiment with new strategies to improve acquisition and overall advertising performance.
Requirements
- 2–5 years of hands-on experience in Meta/Facebook advertising and performance marketing.
- Strong working knowledge of Meta Ads Manager and Meta Business Suite.
- Proven experience managing and optimizing paid social campaigns.
- Strong understanding of audience targeting, retargeting, lookalike audiences, campaign objectives, and conversion funnels.
- Good understanding of Meta Pixel, Conversions API, Events Manager, and conversion tracking.
- Strong analytical and data interpretation skills.
- Experience with campaign reporting and performance dashboards.
- Ability to understand creative performance and translate data into actionable creative recommendations.
- Strong understanding of digital marketing funnels and customer acquisition.
- Ability to manage budgets responsibly and make data-driven decisions.
Preferred Qualifications
- Meta Blueprint certification is a plus.
- Experience handling significant monthly advertising budgets.
- Experience with e-commerce, lead generation, D2C, media, or consumer brands.
- Familiarity with Google Analytics/GA4 and other marketing analytics tools.
- Basic understanding of landing-page optimization and conversion rate optimization.
- Experience working with creative teams and performance content.
What We’re Looking For
We are looking for someone who doesn't simply “run ads”, but thinks like a growth strategist — someone who can look at campaign data, identify what is working and why, develop new hypotheses, test them systematically, and scale winning strategies.
If you are passionate about performance marketing, experimentation, and building campaigns that deliver measurable business results, we would love to hear from you.
Key Skills
Meta Ads | Facebook Ads | Instagram Ads | Performance Marketing | Paid Social | Campaign Strategy | Audience Targeting | Retargeting | A/B Testing | Lead Generation | Conversion Optimization | ROAS | Analytics | Creative Testing | Meta Pixel | Conversions API
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
