Yarify is a new dating and social connection app focused on helping people discover genuine connections in a safe, engaging and modern environment.
We are looking for a Growth Marketing Manager who can take ownership of user acquisition and growth and help Yarify build a strong user base, starting with key markets in Andhra Pradesh and Telangana and expanding across India.
This is a hands-on growth role. We are looking for someone who can not only create strategies but also execute campaigns, experiment quickly, analyze data and deliver measurable user growth.
Key Responsibilities1. User Acquisition & Growth
- Develop and execute strategies to increase app installs, registrations, active users and matches.
- Build a scalable user-acquisition strategy across organic and paid channels.
- Identify the most effective channels for acquiring high-quality users at a sustainable cost.
- Continuously test new growth channels, campaigns and acquisition methods.
- Develop strategies to improve conversion from ad → landing page → install → registration → active user.
2. Female User Acquisition
- Develop dedicated strategies to increase female sign-ups and active female users.
- Create campaigns and partnerships that make women feel comfortable, interested and motivated to join Yarify.
- Identify communities, creators, influencers and platforms with a strong female audience.
- Track female acquisition separately and continuously optimize campaigns based on performance.
3. Social Media Growth
- Own growth strategy across Instagram, YouTube, Facebook and other relevant platforms.
- Develop viral content concepts around dating, relationships, humour, modern relationships and relatable situations.
- Work closely with the content creator/video editor to produce high-performing Reels, Shorts and other content.
- Identify trending formats, sounds, topics and memes that can be adapted for Yarify.
- Build strategies to increase followers, engagement, shares and organic reach.
4. Influencer & Creator Marketing
- Identify and build relationships with micro and regional influencers.
- Develop influencer campaigns focused on app installs and registrations rather than vanity metrics.
- Negotiate influencer collaborations and manage campaigns from briefing to performance analysis.
- Build a creator network across Andhra Pradesh, Telangana and eventually other Indian markets.
- Identify creators with high-quality and relevant audiences, especially female audiences.
5. Paid Advertising
- Plan, launch and optimize paid campaigns across platforms such as:
- Meta Ads
- Instagram Ads
- YouTube Ads
- Google Ads
- Other relevant performance-marketing platforms
- Manage campaign budgets and optimize CPI, CPA, CAC and registration cost.
- Conduct A/B testing of creatives, audiences, messaging and landing pages.
- Scale campaigns that demonstrate strong retention and user quality.
6. Local & Regional Growth
- Develop city-by-city growth strategies.
- Initially focus on Andhra Pradesh and Telangana, followed by expansion into major Indian cities.
- Identify high-potential locations, colleges, communities, events and local creators.
- Build concentrated user bases rather than spreading the marketing budget too thinly across India.
7. Viral & Referral Growth
- Design referral programs that encourage users to invite friends.
- Develop campaigns that can generate organic sharing and word-of-mouth growth.
- Experiment with referral rewards, challenges, contests and community campaigns.
- Identify opportunities to create viral loops inside and outside the app.
8. App Growth & Conversion Optimization
- Work with the product and development team to improve:
- App install conversion
- Registration completion
- Profile completion
- First interaction
- Match rate
- User retention
- Referral rate
- Analyze where users drop off during onboarding and recommend improvements.
- Work with the product team on growth experiments and A/B tests.
9. Analytics & Performance Tracking
- Track and report key growth metrics including:
- App installs
- Registrations
- Cost per install
- Cost per registration
- Customer acquisition cost
- Daily/Monthly Active Users
- Female-to-male user ratio
- Retention
- Referral rate
- Match rate
- Conversion rates
- Create weekly and monthly growth reports.
- Use data to identify what is working and what needs to change.
10. Growth Experiments
- Run rapid experiments across marketing channels.
- Test different:
- Ad creatives
- Videos
- Headlines
- Offers
- Audiences
- Influencer formats
- Referral mechanisms
- Landing pages
- Campaign messages
- Quickly stop underperforming campaigns and scale successful ones.
11. Brand Building
- Help establish Yarify as a recognizable dating brand among young Indian users.
- Develop a consistent brand voice across social media and marketing channels.
- Identify PR, collaboration and partnership opportunities.
- Build a strong community around the Yarify brand.
12. Team Collaboration
- Work closely with:
- Founder
- Social Media Manager
- Graphic Designer
- Video Editor
- Influencers/Creators
- Product & Development Team
- Provide clear creative briefs and growth requirements.
- Coordinate campaigns and ensure deadlines are met.
Required Skills
- 3–7 years of experience in Growth Marketing / Performance Marketing / Digital Marketing / User Acquisition.
- Proven experience growing a consumer-facing app, startup, D2C brand, social platform or similar product.
- Strong understanding of Meta Ads, Instagram, YouTube and Google Ads.
- Experience with influencer and creator marketing.
- Strong understanding of social-media growth and viral content.
- Data-driven approach to marketing.
- Strong analytical and problem-solving skills.
- Ability to manage marketing budgets efficiently.
- Excellent communication and execution skills.
- Comfortable working in a fast-paced startup environment.
- Willingness to experiment and take ownership.
Pay: ₹16,278.91 - ₹30,000.00 per month
Benefits:
Work Location: Remote
