A Performance Marketing job focuses on running digital marketing campaigns where success is measured by specific outcomes such as leads, sales, app installs, website traffic, or return on ad spend (ROAS).
Key Responsibilities
- Plan and execute paid advertising campaigns on platforms like:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Manage advertising budgets efficiently.
- Optimize campaigns to improve:
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Perform keyword research and audience targeting.
- Conduct A/B testing on ads, landing pages, and creatives.
- Analyze campaign performance using tools like:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Meta Ads Manager
- Track conversions using pixels and event tracking.
- Prepare performance reports and recommend improvements.
- Collaborate with content, design, and sales teams.
Required Skills
- Google Ads
- Meta Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- SEO and SEM basics
- Excel or Google Sheets
- Data analysis and reporting
- Budget management
- Copywriting for ads
- Understanding of marketing funnels
Pay: ₹9,943.82 - ₹20,000.00 per month
Work Location: In person
