A marketing executive plans, develops, and executes marketing campaigns to promote a company's products or services. They are the driving force behind brand awareness, lead generation, and customer engagement, bridging the gap between a business and its target audience. [1, 2, 3, 4, 5]Roles and Responsibilities
- Campaign Management: Plan, execute, and monitor marketing campaigns across digital (social media, email, SEO) and traditional (print, radio) channels.
- Content Creation: Write and proofread creative copy for websites, brochures, advertisements, and newsletters.
- Market Research: Conduct market and competitor research to analyze consumer trends, preferences, and identify target audiences.
- Performance Tracking: Monitor campaign metrics (ROI, traffic, engagement) using analytical tools and compile reports.
- Event Coordination: Organize and support promotional events, product launches, trade shows, and webinars.
- Collateral Development: Liaise with designers and external agencies to produce engaging marketing materials.
- Database Management: Maintain and update customer databases and CRM systems to support targeted outreach. [1, 2]
Key Skills
- Analytical Skills: Ability to extract insights from data, measure campaign ROI, and make data-driven improvements.
- Communication & Copywriting: Strong verbal and written communication skills to create compelling messaging and network with stakeholders.
- Digital Literacy: Familiarity with CMS platforms (e.g., WordPress), CRM systems, and digital analytics.
- Creativity: Ability to conceptualize innovative ideas and campaigns that capture the target audience's attention.
- Project Management: Highly organized, with the ability to manage multiple projects, timelines, and budgets simultaneously. [1, 2, 3, 4, 5]
Eligibility Criteria
- Education: A Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- Experience: Typically 1 to 3 years of proven experience in marketing roles, digital marketing agencies, or relevant internships.
Pay: ₹25,000.00 - ₹30,000.82 per month
Work Location: In person
