Develop and own integrated digital marketing strategies across a diverse portfolio of client accounts
Define KPIs, OKRs, and success metrics for each client engagement
Identify growth opportunities through market research, competitor analysis, and performance data
Align digital strategy with each client's business goals and revenue targets
Lead, mentor, and manage a team of digital marketing executives and specialists
Assign and review work, provide constructive feedback, and build team capability
Conduct weekly team reviews and ensure accountability on deliverables
Drive a culture of data, experimentation, and continuous improvement
Serve as the primary point of contact for key client accounts
Lead weekly, monthly, and quarterly client review meetings with performance presentations
Proactively communicate campaign insights, risks, and strategic pivots
Identify upsell and cross-sell opportunities within existing accounts
Oversee campaign execution across SEO, Google Ads, Meta Ads, social media, content, and email marketing
Review and approve all deliverables before client submission
Ensure all campaigns are tracked, reported, and optimised on schedule
Maintain quality standards and brand consistency across all client deliverables
Monitor and analyse aggregate performance across the portfolio
Use tools including GA4, Google Search Console, SEMrush, Meta Ads Manager, and HubSpot
Present monthly performance reports with clear takeaways and next steps