Job Title: Google Ads Specialist (Search, Maps, Display & Demand Gen)
Experience: 1–3 Years
Job Type: Full-Time (Hybrid)
About AISCOR
AISCOR is a fast-growing technology company providing Website Design, Web Development, Mobile App Development, Custom Software Development, AI Solutions, Branding, SEO, Performance Marketing, and Business Growth Services to clients across India and international markets.
We are looking for a passionate and results-driven Google Ads Specialist who can plan, execute, optimize, and scale high-performing Google Ads campaigns to generate qualified leads and maximize return on investment.
Key Responsibilities
- Plan, launch, and manage Google Ads campaigns across:
- Google Search Ads
- Google Maps (Local Campaigns)
- Google Display Network (GDN)
- Demand Gen Campaigns
- Performance Max (PMax)
- YouTube Ads
- Remarketing Campaigns
- Perform keyword research and competitor analysis.
- Create compelling ad copies that improve click-through rates and conversions.
- Work with the design and content teams to develop engaging landing pages and ad creatives.
- Optimize campaigns to improve Quality Score, CTR, Conversion Rate, ROAS, and Cost per Lead (CPL).
- Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking.
- Implement audience targeting, remarketing, customer match, and lookalike strategies where applicable.
- Monitor campaign performance and prepare weekly/monthly performance reports with actionable insights.
- Stay updated with the latest Google Ads features, AI-powered campaign strategies, bidding models, and industry best practices.
- Collaborate with the SEO, content, and development teams to improve campaign performance and landing page experience.
Required Skills
- 1–3 years of hands-on experience managing Google Ads campaigns.
- Strong knowledge of Google Search, Display, Demand Gen, Performance Max, Maps, and YouTube Ads.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Excellent keyword research and campaign optimization skills.
- Ability to write high-converting ad copy and optimize landing pages.
- Strong analytical, reporting, and problem-solving skills.
- Good communication skills in English.
Preferred Skills
- Experience running international campaigns, especially targeting the United States, Singapore, Australia, Canada, and the United Kingdom.
- Knowledge of Meta Ads and LinkedIn Ads.
- Understanding of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Experience working with CRM platforms and marketing automation tools.
- Google Ads Certifications will be an added advantage.
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost per Lead (CPL)
- Conversion Rate
- Click-Through Rate (CTR)
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Campaign ROI
Why Join AISCOR?
- Opportunity to work on exciting international projects.
- Exposure to AI-powered digital marketing and the latest Google Ads innovations.
- Career growth in a fast-growing technology company.
- Collaborative and innovation-driven work environment.
- Performance-based incentives and recognition.
How to Apply
Interested candidates can share their CV at: [email protected]
Work Location: Hybrid remote in Wakad, Pune, Maharashtra
