Company: Fruxinfo Private Limited
Location: Satyamev Elite, Bopal, Ahmedabad, Gujarat
Job Type: Full-Time
Work Mode: Work From Office (Ahmedabad Only)
Experience: 2+ Years
About Fruxinfo Private Limited
Fruxinfo Private Limited is a growing IT company specializing in Website Development, Mobile App Development, Software Solutions, Digital Marketing, and Business Automation Services. We help businesses generate leads, increase sales, and accelerate growth through technology-driven solutions.
We are looking for a results-oriented Performance Marketing Expert who can plan, execute, optimize, and scale paid advertising campaigns across Meta Ads and Google Ads platforms while maintaining a strong focus on lead quality, ROI, and business growth.
Job Overview
As a Performance Marketing Expert, you will be responsible for creating and managing high-performing digital advertising campaigns that generate qualified leads for our software development, mobile app development, website development, and digital marketing services.
The ideal candidate should possess strong analytical skills, hands-on experience with paid advertising platforms, conversion tracking expertise, and the ability to continuously optimize campaigns for maximum return on investment.
Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Create and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Generate qualified B2B and B2C leads for software, website, mobile app, and IT services.
- Monitor and optimize key performance metrics including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click Through Rate (CTR)
- Conversion Rate
- Configure and maintain:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Event Tracking
- Build audience segments, remarketing campaigns, and lead nurturing funnels.
- Conduct A/B testing for ad creatives, copy, landing pages, and audience targeting.
- Collaborate with design, content, sales, and development teams to improve campaign performance.
- Analyze campaign data and identify growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
- Scale successful campaigns while maintaining profitability and lead quality.
Required Qualifications
- Minimum 2 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience with lead generation campaigns.
- Working knowledge of GA4, GTM, Meta Pixel, and Conversion API.
- Strong understanding of audience targeting and funnel optimization.
- Ability to analyze campaign data and make data-driven decisions.
- Excellent communication and reporting skills.
- Comfortable working in a fast-paced execution environment.
Preferred Qualifications
- Experience working in an IT company or digital marketing agency.
- Experience generating leads for software, SaaS, websites, mobile applications, or digital services.
- Knowledge of landing page optimization and CRO (Conversion Rate Optimization).
- Familiarity with CRM integrations and marketing automation tools.
- Understanding of SEO fundamentals and organic growth strategies.
Skills Required
- Meta Ads
- Facebook Advertising
- Instagram Advertising
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion API
- Meta Pixel
- YouTube Ads
- Lead Generation
- Conversion Tracking
- Performance Marketing
- CRO
- Retargeting
- Remarketing
- Campaign Optimization
- Marketing Analytics
Why Join Fruxinfo Private Limited?
- Opportunity to directly impact company growth.
- Work on multiple high-budget and high-potential campaigns.
- Fast-learning and growth-oriented environment.
- Leadership and career advancement opportunities.
- Performance-driven culture with measurable outcomes.
- Work alongside experienced software and marketing professionals.
Benefits
- Cell Phone Reimbursement
- Internet Reimbursement
- Leave Encashment
- Professional Growth Opportunities
- Skill Development Support
Education
- Master's Degree Preferred
- Bachelor's Degree Required
Experience Requirements
- Performance Marketing: 2+ Years (Required)
- Meta/Facebook Advertising: 1+ Year (Required)
- Google Ads: 1+ Year (Required)
- SEO: 1+ Year (Preferred)
- Market Research: 1+ Year (Preferred)
Language
Work Location
Ahmedabad, Gujarat (Required)
This is a full-time, in-office position. Candidates must be willing to work from our Ahmedabad office.
Screening Questions
- How many years of experience do you have managing Meta Ads campaigns?
- How many years of experience do you have managing Google Ads campaigns?
- Have you set up GA4, GTM, Meta Pixel, and Conversion API independently?
- What is the highest monthly advertising budget you have managed?
- Have you generated leads for IT services, software, websites, or mobile app development companies?
- Are you available to work from our Ahmedabad office?
- What was the average CPL achieved in your most successful campaign?
Immediate Joiners Preferred
Candidates with proven performance marketing experience, strong analytical skills, and a track record of generating quality leads are encouraged to apply.
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Experience:
- Facebook Advertising: 2 years (Required)
- Google Ad Manager: 1 year (Required)
- Sales strategy: 1 year (Preferred)
- Content creation: 1 year (Preferred)
Location:
- Ahmedabad, Gujarat (Ahmedabad) (Required)
Work Location: In person
