Job Summary:
We are looking for a creative and result-driven Digital Marketing Executive who can generate quality leads through social media platforms such as Instagram, Facebook, and LinkedIn. The candidate will be responsible for creating engaging content, managing campaigns, and optimizing performance to drive business growth.
Key Responsibilities:
- Plan and execute digital marketing campaigns across Instagram, Facebook, and LinkedIn
- Generate leads through organic and paid marketing strategies
- Create, design, and schedule engaging posts, reels, and stories
- Manage and optimize paid ad campaigns (Meta Ads & LinkedIn Ads)
- Monitor campaign performance and prepare reports on ROI and KPIs
- Handle daily social media activities including posting, engagement, and responses
- Develop content calendars aligned with marketing goals
- Collaborate with the design and sales team for campaign execution
- Conduct audience research and competitor analysis
- Boost posts and manage ad budgets effectively
- Optimize landing pages and lead generation forms for better conversion
- Stay updated with the latest digital marketing trends and platform updates
- Support branding initiatives and online reputation management
Required Skills & Qualifications:
- Basic knowledge of Meta Ads Manager and LinkedIn Campaign Manager
- Strong understanding of social media platforms and trends
- Good communication and content writing skills
- Creative thinking and ability to design engaging content
- Knowledge of Canva, basic video editing tools, or similar software
- Analytical mindset with the ability to interpret data
- Ability to work independently and meet deadlines
Preferred Qualifications:
- Experience in lead generation campaigns
- Knowledge of SEO and email marketing
- Familiarity with CRM tools and marketing automation
Key Performance Indicators (KPIs):
- Number of leads generated
- Cost per lead (CPL)
- Engagement rate on social media
- Campaign ROI
- Growth in followers and brand visibility
Benefits:
- Opportunity to work in a growing organization
- Performance-based incentives
- Learning and development opportunities
Pay: ₹15,000.00 - ₹40,988.08 per month
Work Location: In person
