Role Purpose
The Distribution Lead will be responsible for driving consumer business growth through the T2 distribution ecosystem, managing regional distributors, sub-distributors, and partner networks. The role will focus on sell-in, sell-out, channel expansion, partner profitability, market share growth, inventory management, and execution excellence across assigned territories.
Key Responsibilities
Distribution & Channel Management
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Drive consumer business through regional distributors, sub-distributors, and T2 partner ecosystem.
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Develop and execute distribution strategies to maximize market coverage and market share.
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Identify and onboard new channel partners to strengthen regional presence.
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Build strong relationships with distributors, retailers, and key channel stakeholders.
Business Growth & Revenue Delivery
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Own revenue, sell-in, sell-out, and market share targets for the assigned territory.
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Ensure achievement of monthly, quarterly, and annual business plans.
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Drive premium mix, portfolio expansion, and category growth initiatives.
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Monitor business performance and implement corrective actions to close gaps.
Partner Engagement & Expansion
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Develop partner engagement programs to improve channel productivity and loyalty.
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Conduct regular business reviews with distributors and key partners.
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Enable channel partners through training, incentive programs, and strategic initiatives.
Retail & Market Development
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Expand channel reach and improve retail coverage.
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Ensure visibility, merchandising standards, and execution of marketing initiatives.
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Drive placement of key products across priority retail outlets and partner stores.
Inventory & Operational Excellence
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Monitor distributor inventory, stock health, ageing, and forecast accuracy.
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Ensure optimal inventory levels to avoid stock-outs and excess inventory.
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Collaborate with supply chain, operations, and finance teams for seamless execution.
Market Intelligence
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Track competitor activities, pricing, promotions, and market trends.
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Provide actionable insights to business leadership for strategic decision-making.
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Identify growth opportunities within assigned territories and partner segments.
Team Leadership
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Lead and develop field sales teams, distributor sales teams, and channel resources.
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Establish clear KPIs and performance management mechanisms.
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Drive a high-performance culture focused on execution excellence.
Preferred Candidate Profile
Experience
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10–15+ years of experience in Consumer Electronics / IT Hardware / Mobility / Telecom / Consumer Durables.
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Strong experience in:
- Distribution Sales
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Channel Management
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T2 & T3 Ecosystem Management
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Retail Sales
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Partner Development
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Market Expansion
Preferred Companies
Lenovo, HP, Dell, Asus, Acer, Samsung, Xiaomi, Apple Distribution, Redington, Ingram Micro, Savex, Rashi Peripherals, Neoteric, Supertron, Jio, Airtel or similar channel-led organizations.
Skills Required
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Distribution Strategy
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Channel Sales Management
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Sell-in / Sell-out Management
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Partner Relationship Management
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Business Planning & Forecasting
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Retail Execution
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Team Management
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Stakeholder Management
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Negotiation & Influencing Skills
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Advanced Excel & Business Analytics
