We are looking for a PR & Brand Growth Manager with strong experience in Digital PR, media outreach, and brand partnerships to help grow the online authority of our US-based fashion eCommerce brand.
Key Responsibilities
- Develop and execute Digital PR strategies to increase brand awareness.
- Identify media opportunities and pitch relevant story ideas to journalists.
- Build relationships with editors, bloggers, publishers, and influencers.
- Secure high-quality media mentions and editorial backlinks.
- Manage outreach through platforms such as HARO, Qwoted, Featured, SourceBottle, and similar media request platforms.
- Coordinate PR campaigns for seasonal fashion trends, product launches, and special events.
- Track outreach performance and maintain media databases.
- Monitor competitor PR activities and identify new opportunities.
- Prepare monthly PR performance reports.
Required Skills & Experience
- 3–6+ years of experience in Digital PR, Brand Outreach, or Media Relations.
- Proven experience securing media placements on reputable websites.
- Strong knowledge of HARO/Connectively alternatives, Qwoted, Featured, and SourceBottle.
- Experience with backlink acquisition and white-hat outreach.
- Excellent written communication and pitching skills.
- Ability to build long-term relationships with journalists and publishers.
- Experience with Google Sheets, Excel, and outreach tracking tools.
Preferred Experience
- Fashion
- E-commerce
- Retail
- Beauty
- Wedding
- Lifestyle brands
- US or international markets
Nice to Have
- Existing media contacts and journalist network.
- Experience working with Shopify brands.
- Knowledge of SEO and Digital PR strategies.
- Familiarity with Ahrefs, SEMrush, BuzzStream, Pitchbox, Hunter.io, or similar outreach tools.
Pay: ₹40,000.00 - ₹50,000.00 per month
Application Question(s):
- Share 3–5 media placements you personally secured.
- Which publications have featured your clients?
- Please share examples of backlinks you've earned through Digital PR.
- How many personalized outreach emails or journalist pitches do you typically send each week?
- Have you worked with fashion, beauty, lifestyle, wedding, or eCommerce brands? Please share websites.
- Which Digital PR and outreach tools have you used?
Work Location: Remote
