Job description:
We are looking for a Digital Marketing Executive who can actively manage and execute our digital presence, marketing campaigns and content creation initiatives. He/ she will be responsible for managing the company’s digital marketing activities, including content creation, social media management, website content, SEO, email marketing and campaign execution. The role requires creativity, technical marketing knowledge and the ability to independently execute marketing initiatives.
Key Responsibilities
Content Creation & Design
- Create marketing creatives, banners, and graphics
- Design and publish posts for social media platforms.
- Develop visual content aligned with the company’s brand and industry positioning.
- Maintain consistency in branding across all digital channels.
Video Creation & Editing
- Create short marketing videos, promotional videos, and informational content.
- Edit videos for use across social media, website, and marketing campaigns.
- Assist in planning video content related to products, company updates, and industry insights.
Social Media Management
- Manage and grow the company’s LinkedIn and Instagram accounts.
- Plan and schedule regular social media posts.
- Engage with audience comments, messages, and interactions.
- Monitor social media performance and engagement metrics.
Website Content & Blogging
- Write and publish blogs and articles for the company website.
- Develop technical and informational content related to aviation products and industry topics.
- Ensure regular updates and improvements to website content.
SEO Optimization
- Implement SEO strategies to improve website ranking and search visibility.
- Conduct keyword research related to aviation, aerospace, and industrial products.
- Optimize website pages, blogs, and landing pages for search engines.
- Monitor website traffic and SEO performance.
Email Marketing
- Design and execute email marketing campaigns.
- Prepare newsletters, product announcements and marketing emails.
- Manage and maintain email marketing lists.
- Track campaign performance and engagement.
Digital Campaigns & Lead Generation
- Support digital campaigns aimed at generating business leads.
- Assist in promoting company participation in exhibitions, events, and industry activities.
- Monitor campaign performance and prepare basic analytics reports.
Analytics & Reporting
- Track digital marketing performance across platforms.
- Generate monthly reports on website traffic, campaign performance, and social media engagement.
- Provide insights and suggestions for improving digital reach.
General Marketing Support
- Support marketing initiatives aligned with the company’s business goals.
- Coordinate with internal teams for marketing content and updates.
- Stay updated with digital marketing trends and tools.
Required Skills
- Knowledge of digital marketing tools and platforms
- Experience with Canva / Adobe / video editing tools and mail chimp
- Understanding of SEO and content marketing
- Social media management experience
- Basic knowledge of email marketing tools
- Strong content writing and communication skills
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business or related field
- Prior experience in Digital Marketing / Social Media Management
- Experience with B2B marketing will be an added advantage
Job Types: Full-time, Permanent
Benefits:
- Bus Facility
- Provident Fund
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
- The job location is Taloja, Navi Mumbai. Please apply only if you are comfortable with regular travel to this location.
- The salary range for the given role is 20,000- 25,000. Apply only if comfortable given with the given role
- Can you join on immediate basis?
Work Location: In person
