About the Brand
We are building Kerala's most exciting vegetarian Quick Service Restaurant brand — think KFC-level boldness, crunch, and craveable experience, but 100% plant-based and rooted in flavour. We are not your average veg restaurant. We are a category disruptor targeting the fast-growing health-conscious, ethically-driven, and taste-first consumer in Thiruvananthapuram and beyond.
We operate on a high-velocity, high-growth model with aggressive expansion targets. This is your chance to be one of the founding commercial pillars of a brand that is redefining what vegetarian fast food looks and tastes like in South India.
Role Overview
We are looking for a hunter, not a farmer. A Sales Manager who is relentless, street-smart, results-obsessed, and thrives under pressure. You will own the commercial agenda for the Thiruvananthapuram market — driving revenue, building distribution, acquiring new institutional and retail accounts, and ensuring the brand is impossible to ignore.
Job Title
Sales Manager – Territory & Business Development
Location
Thiruvananthapuram, Kerala (Field-intensive; city-wide coverage)
Reports To
Head of Sales / Chief Commercial Officer
CTC
Competitive + Aggressive Incentive Structure (No cap on performance bonuses)
Experience
3–8 Years in FMCG / QSR / Food & Beverage / F&B Distribution Sales
Joining
Immediate / 30 Days
Key Responsibilities1. Revenue & Target Achievement
- Own and aggressively achieve monthly, quarterly, and annual revenue targets with zero tolerance for excuses.
- Drive weekly sell-in and sell-out metrics across all assigned channels and accounts.
- Identify and close new revenue opportunities at pace; hunger to go beyond the target is non-negotiable.
- Build and maintain a healthy, aggressive sales pipeline with disciplined follow-ups.
2. Market Penetration & Territory Development
- Establish and scale the brand’s presence across Thiruvananthapuram — from Technopark and Kazhakuttam to Pattom, Kowdiar, Nemom, and beyond.
- Map the territory meticulously: identify high-traffic zones, footfall-dense areas, college campuses, tech parks, hospitals, and event venues.
- Plan and execute a structured beat plan with daily coverage and weekly reviews.
- Ensure zero dark zones — every viable micro-market must be touched and tracked.
3. Institutional & B2B Sales
- Aggressively onboard corporate cafeterias, office campuses (especially IT parks in Technopark and UST Global corridors), co-working spaces, gyms, hospitals, and educational institutions.
- Crack bulk order accounts: catering for events, corporate lunches, and bulk meal programs.
- Negotiate and lock in institutional contracts with favourable terms; ensure stickiness through relationship management.
- Develop a robust pipeline of B2B leads with a defined conversion cadence.
4. Retail & Trade Channel Development
- Identify and onboard modern trade, kirana-adjacent quick-commerce touchpoints, and food courts.
- Manage shelf visibility, product placement, signage, and in-store execution with zero compromise on brand standards.
- Work with channel partners and distributors to ensure product availability, freshness, and replenishment velocity.
- Conduct regular trade engagement activities and loyalty programs to retain and grow channel partners.
5. Regulatory Compliance & Licensing Knowledge
- Thorough understanding of FSSAI regulations applicable to food businesses — Central vs. State licenses, food safety standards, labelling norms, and hygiene requirements.
- Familiarity with Kerala municipal and panchayat licensing requirements for food establishments, including Health Trade Licences issued by Thiruvananthapuram Corporation / Panchayats.
- Working knowledge of GST applicability on food items (5% for restaurant services; exemptions for packaged vs. unpackaged goods), helping customers and institutional partners with compliance-linked purchase decisions.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
