Position: Admissions Counsellor
Institution: Reputed CBSE School (New & Upcoming Campus), India
Department: Admissions & Marketing
Position Overview
The Admissions Counsellor is responsible for driving student enrolment by providing prospective parents and students with an exceptional admissions experience. As one of the first points of contact with the school, the Admissions Counsellor serves as a trusted advisor, guiding families through the admissions process while effectively communicating the school's vision, academic programmes, values, and unique offerings.
The role requires excellent communication, relationship-building, counselling, and organisational skills, with a strong focus on delivering outstanding customer service and achieving enrolment targets.
Key Responsibilities
Admissions & Enrolment
- Manage the complete student admissions process from enquiry to enrolment.
- Counsel prospective parents and students on the school's curriculum, academic programmes, facilities, extracurricular activities, and admission procedures.
- Understand the needs of prospective families and recommend suitable grade-level admissions.
- Ensure a seamless, professional, and personalised admissions experience.
- Achieve enrolment targets established by school leadership.
Parent Relationship Management
- Build strong relationships with prospective parents and guardians.
- Respond promptly to enquiries received through walk-ins, telephone calls, email, the school website, social media, and referral channels.
- Address parent questions with professionalism, empathy, and accuracy.
- Maintain regular communication with prospective families throughout the admissions journey.
- Conduct timely follow-ups to maximise conversion of enquiries into admissions.
Campus Tours & School Presentations
- Organise and conduct campus tours for prospective families.
- Showcase the school's infrastructure, classrooms, laboratories, sports facilities, and learning environment.
- Present the school's philosophy, teaching methodology, student support systems, and co-curricular programmes.
- Represent the school professionally during open houses and admission events.
Admissions Process Management
- Explain eligibility criteria, admission policies, documentation requirements, fee structure, and timelines.
- Assist families in completing application forms and submitting required documents.
- Verify application documents for completeness and accuracy.
- Coordinate admission assessments, interviews, and interactions with academic teams.
- Ensure timely communication regarding admission decisions.
CRM & Database Management
- Maintain accurate records of all enquiries, applications, and admissions in the School ERP or CRM system.
- Track admissions progress and update student records regularly.
- Prepare admissions reports, conversion statistics, and pipeline analysis.
- Ensure confidentiality and security of applicant information.
Marketing & Outreach Support
Support the school's admissions and marketing initiatives by:
- Participating in education fairs and exhibitions.
- Organising school open houses and information sessions.
- Coordinating community outreach programmes.
- Supporting digital marketing campaigns and lead generation initiatives.
- Building relationships with local communities, preschools, and corporate organisations.
Customer Experience Excellence
- Deliver exceptional service at every stage of the admissions process.
- Ensure all enquiries receive timely responses.
- Resolve concerns professionally and escalate complex matters where necessary.
- Create a welcoming and positive experience for all prospective families.
Collaboration with Internal Departments
Coordinate closely with:
- Principal
- Academic Coordinators
- Front Office
- Finance Department
- School Operations Team
- Marketing Team
- Transport Department
Ensure smooth onboarding of newly admitted students.
Reporting & Documentation
Prepare and maintain:
- Daily enquiry reports
- Admissions pipeline reports
- Conversion reports
- Enrolment statistics
- Student admission files
- Parent communication records
- Event participation reports
Provide regular updates to school leadership regarding admissions performance.
Admissions Events
Coordinate and support:
- Open House Programmes
- School Orientation Sessions
- Parent Information Meetings
- Campus Visit Days
- Admission Assessment Days
- School Exhibitions
- Promotional Events
Ensure high-quality execution and a positive visitor experience.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Education, Psychology, Communications, or a related discipline.
- Master's degree or postgraduate qualification is preferred.
- Training in counselling, customer relationship management, or sales will be an advantage.
Experience
- Minimum 3–5 years of experience in admissions, student counselling, customer relationship management, education, hospitality, or sales.
- Experience in a CBSE, ICSE, IB, Cambridge, or other K–12 educational institution is highly preferred.
- Demonstrated success in achieving admissions or customer engagement targets is desirable.
Why Join Us?
As an Admissions Counsellor, you will play a pivotal role in shaping the school's future by welcoming new families into our community. You will represent the school's values, build lasting relationships with parents, and contribute directly to the growth and success of a prestigious new CBSE institution committed to academic excellence, innovation, and holistic student development.
Pay: Up to ₹75,000.00 per month
Benefits:
Education:
Experience:
- Admission counseling: 2 years (Preferred)
- sales & marketing: 1 year (Preferred)
Location:
- Ghaziabad, Uttar Pradesh (Preferred)
Work Location: In person
