Job Title: Performance Marketing Executive
Company: Skin Theta Global Pvt. Ltd.
Location: Bangalore (JP Nagar 8th Phase)
Employment Type: Full-Time (On-Site)
Email:
Ph: +91 7996301234
About Skin Theta Global Pvt. Ltd.
Skin Theta is a next-generation skincare company driven by innovation, research, and design excellence. Rooted in advanced cosmetic science and inspired by global beauty standards, we craft high-performance skincare solutions that merge functionality with refined aesthetics.
Our brand philosophy is built on precision, minimalism, and elevated design- bringing together science, creativity, and technology to deliver a premium consumer experience.
Performance Marketing Executive
Experience: 2-5 Years
Skin Theta is looking for a results-driven and analytical Performance Marketing Executive to join our growing marketing team.
We are looking for someone who understands how to turn digital marketing campaigns into measurable business growth.
The ideal candidate should be comfortable working with paid advertising platforms, analysing campaign data, testing different audiences and creatives, and continuously optimising campaigns to improve performance.
KEY RESPONSIBILITIES
Paid Advertising & Campaign Management
- Plan, launch and manage paid marketing campaigns across digital platforms.
- Manage campaigns across:
- Meta Ads
- Instagram Ads
- Facebook Ads
- Google Ads
- Other relevant digital advertising platforms
- Develop campaigns based on different objectives including:
- Brand Awareness
- Reach
- Traffic
- SEO, AEO, GEO
- Lead Generation
- Website Conversions
- Sales
- Retargeting
- Build and optimise audience targeting strategies.
- Develop retargeting campaigns across different stages of the customer journey.
CAMPAIGN OPTIMISATION
- Monitor campaign performance on a regular basis.
- Test different:
- Audiences
- Ad Creatives
- Videos
- Images
- Hooks
- Ad Copies
- Landing Pages
- Identify underperforming campaigns and optimise them.
- Identify high-performing campaigns and develop strategies to scale them.
- Work closely with the creative and social media team to identify which content can perform better for paid advertising.
PERFORMANCE ANALYTICS
You should have a strong understanding of key performance metrics including:
- CPM
- CPC
- CTR
- CPA
- SEO
- ROAS
- Conversion Rate
- Customer Acquisition Cost
- Cost Per Lead
- Website Traffic
- Sales and Revenue Attribution
You will be responsible for analysing campaign performance and converting data into actionable marketing insights.
REPORTING & STRATEGY
- Prepare regular campaign performance reports.
- Identify opportunities for growth and optimisation.
- Provide recommendations based on campaign data.
- Analyse customer behaviour and campaign funnels.
- Work with the marketing team to improve conversion performance.
- Contribute ideas for paid acquisition and growth strategies.
REQUIREMENTS
Experience
- 2-5 years of experience in Performance Marketing.
- Experience managing or assisting with Meta advertising campaigns.
- Experience with Google Ads is an advantage.
- Experience working with D2C, e-commerce, beauty, skincare or consumer brands is an advantage.
Skills
- Strong understanding of paid advertising.
- Strong analytical and problem-solving skills.
- Ability to understand marketing data and campaign performance.
- Understanding of audience targeting and retargeting.
- Ability to test, analyse and optimise campaigns.
- Understanding of the customer acquisition funnel.
- Ability to communicate campaign insights clearly.
TOOLS & PLATFORMS
Experience with the following will be an advantage:
- Meta Ads Manager
- Meta Business Suite
- Google Ads
- Google Analytics
- Google Tag Manager
- Shopify
- SEO
- Excel / Google Sheets
- Marketing analytics and reporting tools
We are looking for someone who enjoys both numbers and strategy.
Someone who does not simply launch an ad campaign and wait for results, but continuously asks:
What is working? What is not working? Why? And what can we test next?
What You’ll Gain
- Exposure to building a premium skincare brand
- Opportunity to work on high-impact, real-world campaigns
- Creative ownership and freedom to experiment
- A fast-paced, innovation-driven work environment
- Clear growth pathway into senior creative roles
Work Environment
- On-site role based in JP Nagar, Bangalore
- Collaborative and performance-driven culture
- Opportunity to engage in cross-functional and creative projects
Work Location: In person
