Job Title: Google Ads Expert – Travel Industry Experience Required
Minimum 3 years of hands-on experience managing Google Ads campaigns for the travel industry.
Job Summary
We are seeking an experienced Google Ads Expert to join our team. The ideal candidate must have at least 3 years of proven experience managing Google Ads campaigns for travel businesses, including flights, hotels, vacation packages, cruises, and other travel services. The candidate should have a strong track record of generating high-quality leads while maximizing return on ad spend (ROAS).
Key Responsibilities
- Plan, create, and manage Google Search, Performance Max, Display, and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Optimize campaigns to improve CTR, Quality Score, Conversion Rate, and ROAS.
- Create compelling ad copies and responsive search ads.
- Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Monitor campaign performance and optimize bids, budgets, and targeting strategies.
- Build remarketing audiences and audience segmentation strategies.
- Implement negative keywords and continuously improve campaign structure.
- Perform A/B testing on ads and landing pages.
- Generate weekly and monthly performance reports with actionable insights.
- Ensure compliance with Google Ads policies and best practices.
Required Qualifications
- Minimum 3 years of experience managing Google Ads campaigns specifically for the travel industry.
- Proven success in generating travel leads and increasing online bookings.
- Strong knowledge of Google Search Ads, Performance Max, Display, YouTube, and Remarketing campaigns.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Strong understanding of Smart Bidding strategies, including Target CPA, Target ROAS, and Maximize Conversions.
- Experience with keyword research, audience targeting, and campaign optimization.
- Excellent analytical, reporting, and communication skills.
- Google Ads Certification is preferred.
Who Can Apply?
Candidates who meet the following criteria are encouraged to apply:
- Have a minimum of 3 years of hands-on experience managing Google Ads campaigns.
- Have prior experience working in the travel industry, such as with travel agencies, online travel agencies (OTAs), airline booking platforms, hotel booking services or travel lead generation companies.
- Have a proven track record of generating quality leads, bookings, and achieving a strong return on ad spend (ROAS).
- Are proficient in Google Search Ads, Performance Max, Display, Remarketing, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Possess strong analytical, optimization, and campaign management skills.
- Can work independently, manage multiple campaigns, and consistently meet performance goals.
Pay: ₹30,000.00 - ₹150,000.00 per month
Work Location: In person
