Designation: Field Sales & Marketing Executive
Location: Lower Parel,
Mumbai Qualification: MBA in Marketing / Relevant Graduate
Experience: 2- 4 years
Employment Type: Full-Time | On-Site
Working Hours: 10 am – 7 pm | Monday - Saturday
Role Objective To support the organization's marketing initiatives by executing offline marketing activities, coordinating promotional campaigns, conducting market research, and assisting in brand-building efforts. The role aims to improve market visibility, customer engagement, and business growth through structured marketing execution and coordination.
Core Roles & Responsibilities
1. Offline Marketing Execution & Field Visits: Assist in executing offline marketing campaigns, promotional activities, events and brand activation initiatives. The role involves regular field visits across Western, Central, and Harbour railway lines in Mumbai, based on client locations and business requirements. During the initial training period, the candidate will also be required to travel to the Thane office for onboarding and product/process training.
2. Lead Generation & Business Development: Identify potential clients and business opportunities through market visits, networking, referrals, research, and other offline channels.
3. Client Meetings & Relationship Management: Visit prospective and existing clients, understand their requirements, present relevant offerings, maintain professional relationships, and conduct timely follow-ups.
4. Market Research & Analysis: Conduct market research, gather customer insights, track competitors and market trends, and identify potential business opportunities.
5. Enquiry & Sales Coordination: Understand client requirements, coordinate with internal teams for quotations/proposals, and follow up on enquiries to support business conversion. 6. Vendor & Partner Coordination: Coordinate with vendors, agencies, event organizers, and external partners for timely execution of marketing activities.
7. Promotional Material & Brand Visibility: Support the creation, procurement, and distribution of brochures, presentations, banners, and other promotional materials while identifying opportunities to improve brand visibility.
8. Activity Tracking & Reporting: Maintain records of client visits, leads, follow-ups, marketing activities, and prepare regular reports and updates for management.
9. AI, MS Office & Documentation: Use basic AI tools and MS Word, Excel, and PowerPoint for market research, presentations, reports, proposals, and day-to-day work.
10. Internal Coordination & Operational Support: Collaborate with Sales, Operations, Management, and other stakeholders to ensure smooth execution of sales and marketing activities and maintain necessary records and documentation.
Eligibility Criteria MBA in Marketing or Relevant Graduate Degree 2- 4 years experienced. Willingness to travel. Strong verbal and written communication skills Proficiency in MS Word, Excel, and PowerPoint Familiarity with Basic AI Tools Understanding of Offline Marketing Strategies Good organizational and coordination skills Willingness to learn and adapt in a dynamic environment Key Skills & Competencies Communication & Presentation Skills Marketing Coordination Market Research & Analysis MS Office Proficiency Basic AI Tool Usage Vendor Management Problem Solving Time Management Attention to Detail Team Collaboration Reporting Structure Reports to the Marketing Manager / Business Head and collaborates with Sales Teams, Vendors, External Partners and Internal Stakeholders. Operating Principle Ensure timely and effective execution of marketing initiatives while maintaining professionalism, accountability, and alignment with organizational objectives. Expected Outcomes Successful execution of offline marketing activities Improved brand visibility and customer engagement Timely completion of marketing projects Accurate reporting and documentation Effective coordination with internal and external stakeholders
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
