About the Job
At Future Varsity Education Group (FVEG), digital marketing is more than running ads—it'sabout connecting ambitious students with life-changing educational opportunities. With multiple institutes, campuses, and programs, we leverage data, creativity, and technology to build high-performing acquisition strategies that drive admissions and business growth.We're looking for a Performance Marketing Manager who thrives on data, experimentation, and measurable results. If you're passionate about scaling lead generation, optimizing digitalfunnels, leveraging AI-powered marketing, and turning insights into impact, you'll play a key role in shaping the growth of Future Varsity's brands across India and beyond.
About the Role
As the Performance Marketing Manager, you will lead the digital acquisition strategyacross all Future Varsity institutes and campuses. You will be responsible for planning,executing, and optimizing high-performing campaigns that generate qualified studentenquiries, counselling bookings, applications, and admissions while maximizing marketing ROI.
Working closely with the Creative, Content, CRM, Admissions, SEO, and Web teams, you'll manage the complete student acquisition funnel—from audience targeting and campaignexecution to landing page optimization, attribution, lead quality, and conversion. This role requires a strategic thinker with strong analytical capabilities, hands-on expertise across digital advertising platforms, and a passion for innovation, automation, and AI-driven marketing.
What You Will Be Doing
● Develop and execute integrated performance marketing strategies to drive qualified leads, applications, counselling bookings, campus visits, and admissions across allFuture Varsity institutes.
● Plan, manage, and optimize campaigns across Google Ads, Performance Max,YouTube, Meta (Facebook & Instagram), LinkedIn, Display Network, Remarketing,Demand Generation, and WhatsApp Click-to-Chat campaigns.
● Own lead generation targets while continuously improving Cost per Lead (CPL), Costper Qualified Lead (CPQL), Cost per Admission (CPA), Return on Ad Spend (ROAS),and overall marketing efficiency.
● Manage the complete digital admissions funnel by optimizing landing pages, form conversions, lead routing, CRM integration, follow-up journeys, and lead quality in collaboration with Admissions and CRM teams.
● Monitor campaign performance using Google Analytics 4, Google Tag Manager,Looker Studio, Meta Ads Manager, CRM dashboards, and attribution tools togenerate actionable insights and leadership reports.
● Drive continuous experimentation through A/B testing, audience segmentation, creative testing, landing page optimization, bidding strategies, and budget allocationto maximize campaign performance.
● Collaborate with Creative, Content, SEO, Web Development, Admissions, CRM, Campus Marketing teams, and external agencies to execute integrated, conversion-focused campaigns.
● Explore and implement AI-powered marketing tools, automation platforms, andemerging advertising technologies to improve campaign performance, productivity, and customer acquisition.
What You Need to Be Great in This Role
Knowledge & Skills Required
● 5–8 years of experience in Performance Marketing, Growth Marketing, or DigitalAcquisition, preferably in Education, EdTech, Consumer Brands, Digital Marketing Agencies, or other high lead-generation businesses.
● Proven experience managing multi-brand and multi-location digital marketing campaigns with measurable business outcomes.
● Hands-on expertise in Google Ads, Meta Ads Manager, YouTube Advertising,LinkedIn Campaign Manager, Google Display Network, Remarketing Campaigns, and Performance Max.
● Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Meta Pixel, Conversion API (CAPI), UTM tracking, CRM reporting, andattribution models.
● Experience optimizing the complete digital marketing funnel, including landing pages, conversion rate optimization (CRO), audience segmentation, lead scoring, marketingautomation, and CRM integrations.
● Proven ability to analyse campaign performance, identify growth opportunities, and make data-driven decisions that improve lead quality, admissions, and marketing ROI.
● Experience managing digital advertising budgets, forecasting spend, and optimizing investments across multiple brands and locations.
● Hands-on experience with AI-powered marketing tools such as ChatGPT, Gemini, Claude, Google AI Studio, Looker AI, and AI-based campaign optimization platforms will be an added advantage.
● Familiarity with CRM platforms such as TeleCRM, Salesforce, Zoho CRM, HubSpot, or similar platforms is preferred.
● Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications will be an added advantage.
Personal Attributes
● Analytical thinker with a strong performance-driven mindset.
● Strategic problem solver who thrives on data and experimentation.
● Results-oriented with a strong sense of ownership and accountability.
● Excellent communication and stakeholder management skills.
● Ability to manage multiple campaigns and priorities in a fast-paced environment.
● Highly collaborative with cross-functional teams and external partners.
● Curious about emerging technologies, AI, automation, and the future of digital marketing.
● Passionate about continuous learning, innovation, and delivering measurable business impact.
Job Type: Full-time
Pay: ₹28,000.00 - ₹48,000.00 per month
Work Location: In person
