We are seeking a highly experienced Digital Marketing Manager specializing in Google Ads to join our dynamic marketing team.
Responsibilities:
Campaign Management:
- Develop, implement, and manage comprehensive Google Ads campaigns.
- Conduct thorough keyword research and selection to optimize campaign performance.
- Write compelling ad copy and create engaging visual ads to drive high click-through rates (CTR) and conversion rates.
- Continuously monitor and optimize campaigns to meet performance goals and maximize ROI.
Strategy Development:
- Create and execute advanced PPC strategies to drive traffic, generate leads, and increase sales.
- Analyze market trends, competitor performance, and audience insights to inform campaign strategies.
- Collaborate with cross-functional teams to align Google Ads strategies with overall marketing objectives.
Performance Analysis:
- Utilize Google Analytics and other analytics tools to measure campaign performance and identify areas for improvement.
- Generate detailed performance reports, highlighting key metrics, insights, and recommendations.
- Track spending and adjust bids to meet budgetary goals while maintaining high performance.
Client and Stakeholder Communication:
- Present campaign results and insights to clients and senior management.
- Provide strategic recommendations based on data analysis and industry best practices.
- Maintain strong relationships with clients, understanding their business goals and providing exceptional service.
Training and Development:
- Stay current with industry trends, new features, and best practices in Google Ads and digital marketing.
- Mentor and train junior team members on Google Ads strategies and tools.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of hands-on experience managing large-scale Google Ads campaigns.
- Proven track record of achieving and exceeding PPC campaign goals.
- Strong analytical skills and experience with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong attention to detail and a data-driven mindset.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Ability to commute/relocate:
- Wayanad, Kerala (Wayanad): Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital Marketing: 5 years (Required)
Work Location: In person
