ADIRA — YASHRAM LIFESTYLE BRANDS
Job Description
Content & Editorial Manager CONTENT & EDITORIAL MANAGER
Job Summary
We are looking for a strategic and creative Content & Editorial Manager to lead Adira's content strategy across all customer touchpoints. This role owns the planning, creation, and governance of high-quality content that educates, engages, and converts customers while strengthening Adira's brand authority.
Key Responsibilities
- Develop and own Adira's content strategy across all digital and offline customer touchpoints
- Plan and manage the editorial calendar aligned with marketing campaigns, product launches, and business objectives
- Create and oversee high-quality SEO, educational, product, campaign, and brand content
- Lead content planning and execution for the website, blogs, email marketing, social media, marketplaces, PR, and other marketing channels
- Ensure all published content reflects Adira's brand voice, editorial standards, and quality guidelines
- Review, edit, and approve all content before publication
- Collaborate with Creative, Social Media, D2C, Product, Catalogue, and Performance Marketing teams to deliver integrated campaigns
- Drive organic traffic and customer engagement through content optimization and SEO best practices
- Monitor content performance and implement improvements based on analytics and business insights
- Stay updated with industry trends, customer behavior, search engine algorithms, and AI-powered content tools
Qualifications
- Bachelor's degree in Journalism, Communications, English, Marketing, Mass Communication, or a related field
Experience
- 4–5 years of experience in Content Marketing, Editorial, SEO Content, or Digital Content Management
- Experience managing content teams and editorial calendars
- Experience in D2C, Fashion, Lifestyle, Retail, or Consumer Brands is preferred
- Strong understanding of SEO, content analytics, and AI-assisted content creation tools
Skills & Competencies
- Content Strategy
- Editorial Management
- Copywriting & Editing
- SEO Content Optimization
- Brand Storytelling
- Content Planning & Calendar Management
- Digital Marketing
- AI Content Tools
- Analytics & Reporting
- Project Management
- Team Leadership Adira Job Description — Content & Editorial Manager1
ADIRA — YASHRAM LIFESTYLE BRANDS
- Stakeholder Management
- Attention to Detail
- Excellent Written & Verbal Communication
Key Performance Indicators (KPIs)
- Content Calendar Adherence (%)
- Content Published on Time (%)
- Organic Website Traffic Growth
- SEO Keyword Rankings
- Blog Traffic & Engagement
- Content Conversion Rate
- Average Time on Page
- Content Quality Score
- Content Production Volume
- Organic Revenue Contribution
Pay: ₹80,000.00 - ₹90,000.00 per month
Benefits:
Work Location: In person
