Key Responsibilities
- Campaign Strategy & Execution: Plan and deliver on-ground marketing activities like activations, roadshows, and kiosks to increase brand awareness.
- Client Servicing: Serve as the primary point of contact for clients, offering strategic advice, developing brand activation solutions, and ensuring client satisfaction.
- Operational Management: Coordinate with fabrication and production teams to ensure timely and high-quality setup of events.
- Vendor Management: Negotiate with vendors for competitive pricing and manage third-party logistics to ensure high-quality execution.
- Budgeting & Reporting: Monitor BTL budgets, track ROI, and provide analytical reports on campaign effectiveness.
- Field Management: Oversee on-ground, on-site personnel and manage logistics to solve problems in real-time. co.com +6
Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Advertising, or a related field.
- Experience: 3–8 years of experience in BTL agencies, brand activations, or experiential marketing.
- Key Skills: Strong proficiency in project management, PowerPoint (PPT), vendor negotiation, client servicing, and on-ground execution.
- Soft Skills: Strong communication, leadership, and crisis management abilities.
Key Performance Indicators (KPIs)
- ROI on activated campaigns.
- Client retention and new business acquisition.
- Event execution quality and adherence to timelines.
Job Type: Permanent
Pay: ₹300,000.00 - ₹600,000.00 per year
Work Location: In person
