Location: Meerut, Uttar Pradesh
Job Type: Full-Time | Work from Office
Experience: 1+ Year
We are looking for a results-driven Digital Marketing Specialist who can generate qualified B2B leads, and create measurable business growth.
This is not just a social-media-posting role. We are looking for someone who understands how digital marketing connects with lead generation, brand positioning, website traffic, and ultimately sales.
Key Responsibilities
✅ Plan and execute digital marketing strategies for B2B and international markets.
✅ Manage LinkedIn, Instagram, Facebook, YouTube and other relevant social media channels.
✅ Create and manage content calendars for posts, carousels, reels, videos, case studies and promotional campaigns.
✅ Execute LinkedIn organic marketing and lead-generation campaigns.
✅ Manage SEO activities to improve Google rankings and organic website traffic.
✅ Perform keyword research, competitor research and market analysis.
✅ Manage Google Ads, Meta Ads and LinkedIn Ads when required.
✅ Develop landing-page and campaign strategies focused on lead conversion.
✅ Monitor website traffic using analytics tools and identify opportunities for improvement.
✅ Work on email marketing, remarketing and lead-nurturing campaigns.
✅ Improve PCB Must Innovations' visibility among founders, CTOs, engineering managers, product-development teams and hardware companies globally.
✅ Track marketing KPIs including reach, engagement, website visitors, leads, CPL and conversions.
✅ Prepare weekly and monthly performance reports.
✅ Continuously experiment with new marketing channels, campaigns and content formats.
What We Are Looking For
✅ Minimum 1 year of practical digital marketing experience.
✅ Strong understanding of SEO, social media marketing and lead generation.
✅ Good knowledge of LinkedIn marketing.
✅ Experience with Google Ads and Meta Ads is preferred.
✅ Basic understanding of Google Analytics, Search Console and keyword-research tools.
✅ Ability to create marketing campaigns rather than simply publish posts.
✅ Good written English and communication skills.
✅ Strong research and analytical ability.
✅ Comfortable working with AI-powered marketing and content tools.
✅ Ability to work independently, take ownership and deliver measurable results.
Additional Advantage
Experience in any of the following will be highly valued:
✅ B2B marketing
✅ International lead generation
✅ Technology / engineering marketing
✅ SaaS, IT or electronics industry marketing
✅ LinkedIn Sales Navigator
✅ Cold email campaigns
✅ Video and short-form content marketing
✅ Marketing automation
✅ WordPress / landing-page management
We provides electronics product-development services including circuit design, PCB design, PCB prototyping, hardware development, design review and related engineering services for clients across international markets.
We work on real engineering products across IoT, industrial electronics, consumer electronics, embedded systems and other technology sectors.
Who Should Apply?
You should apply if you enjoy experimenting, measuring results and figuring out how to turn marketing attention into business opportunities.
We are particularly interested in someone who thinks:
“What can I do this month that generates qualified opportunities for the company?”
rather than:
“What should I post today?”
To Apply
Please share:
- Your updated resume.
- Your current location.
- Your total digital marketing experience.
- 2–3 campaigns or accounts you have previously managed.
- Any measurable results you achieved.
- Your current and expected salary.
- Your notice period / earliest joining date.
Location: Meerut, Uttar Pradesh
Work Mode: Work from Office
Pay: ₹10,078.54 - ₹25,000.00 per month
Application Question(s):
- What measurable results have you achieved in your previous digital marketing role?
Please mention actual numbers such as leads generated, CPL, traffic growth, SEO ranking improvement, engagement growth, or conversions.
- Which digital marketing channels have you personally managed?
provide hands-on experience with LinkedIn, SEO, Google Ads, Meta Ads, email marketing, content marketing, website/landing pages, and analytics.
- Tell us about one campaign you personally planned and executed from start to finish.
What was the objective, target audience, strategy, budget, result, and what would you improve if you ran it again?
- How would you market a technical service such as PCB design or electronics product development to CTOs, founders, engineering managers, and product-development companies without relying only on paid advertising?
Work Location: In person
