Job Title : Social Media Marketing Executive
Location - Hyderabad , Telangana.
Employment Type - Full-Time
About the Company
DressCode is a fast-growing uniform and apparel manufacturing company specializing in customized corporate uniforms, industrial work wear, healthcare apparel We are committed to delivering high-quality products, innovative designs, and exceptional customer service to businesses across multiple industries in PAN India.
Role Overview
We are looking for a creative Social Media Marketing Executive with hands-on experience in both startup and established business environments. The ideal candidate should have proven expertise in social media management, paid advertising, content marketing, lead generation, and digital marketing tools across multiple platforms.
Key Responsibilities
- Develop and execute social media marketing strategies to increase brand visibility and generate qualified leads.
- Manage and grow the company's presence across Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.
- Plan, create, and publish engaging content including posts, reels, videos, stories, case studies, and customer testimonials.
- Design and manage paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, LinkedIn Ads, and YouTube Ads.
- Optimize ad campaigns to improve reach, engagement, lead generation, and return on investment (ROI).
- Coordinate with sales and business development teams to generate and nurture qualified leads.
- Manage website content updates and support SEO initiatives.
- Conduct competitor analysis and identify market trends and opportunities.
- Build and maintain marketing funnels for customer acquisition and retention.
- Develop email marketing and WhatsApp marketing campaigns when required.
- Create branding and promotional campaigns for product launches, exhibitions, and special events.
Required Qualifications
- Bachelor's Degree in Marketing, or a related field.
- 1 to 3 years of experience in Digital Marketing and Social Media Marketing.
- Experience working with startups as well as established organizations is preferred.
Required Skills
- Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
- Hands-on experience with Google Ads (Search, Display, Remarketing).
- Knowledge of LinkedIn Marketing and B2B lead generation campaigns.
- Strong understanding of content marketing and social media strategy.
- Knowledge of Canva, Adobe Creative Suite, or other content creation tools.
- Experience with Zoho CRM and marketing automation tools is an advantage.
- Strong analytical, communication, and project management skills.
Preferred Qualifications
- Experience in Uniform Manufacturing, Apparel, Fashion, is an added advantage.
- Experience generating B2B leads through digital marketing campaigns.
- Knowledge of marketing automation, email marketing, and lead nurturing strategies.
- Experience with Zoho CRM, Zoho Campaigns, or similar marketing platforms is an added advantage.
Contact Details
Pay: ₹350,000.00 - ₹450,000.00 per year
Work Location: In person
