We are building an AI-powered SEO and Visibility platform that helps businesses improve how they are discovered across traditional search engines and AI-powered search experiences.
As search evolves beyond Google into AI assistants and answer engines, businesses need new strategies to improve visibility, authority, citations, and customer acquisition. Our platform helps businesses understand, measure, and improve their online visibility across modern search ecosystems.
We are looking for a highly motivated Growth Marketing Manager who can help us build brand awareness, generate qualified leads, grow our social presence, and drive customer acquisition through content, paid advertising, SEO/GEO initiatives, and creative marketing campaigns.
This is a hands-on role where you will own the entire marketing funnel—from awareness and engagement to lead generation and revenue growth.
Key Responsibilities
Performance Marketing
- Plan, launch, manage, and optimize Google Ads campaigns.
- Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram).
- Manage lead generation, retargeting, and remarketing campaigns.
- Improve ROAS, CTR, Conversion Rate, Cost Per Lead, and Customer Acquisition Cost.
- Manage advertising budgets efficiently and maximize campaign performance.
- Build and optimize customer acquisition funnels.
SEO, GEO & Authority Building
- Develop and execute SEO and Generative Engine Optimization (GEO) strategies.
- Improve visibility across AI-powered search experiences and answer engines.
- Create and manage authority-building initiatives including:
- Business Citations
- Niche Citations
- Local SEO
- Directory Listings
- Profile Building
- Brand Mentions
- Community Engagement
- Support backlink acquisition and authority growth campaigns.
- Monitor search visibility, rankings, traffic, and content performance.
Social Media Management
- Own and manage Facebook, Instagram, and future social channels.
- Develop and execute monthly content calendars.
- Increase followers, engagement, reach, brand awareness, and inbound leads.
- Build and nurture an engaged online community.
- Identify trending topics and convert them into engaging content.
Content Marketing
- Create educational and engaging content around:
- SEO
- GEO
- AI Search
- AI Visibility
- AI Citations
- Digital Marketing
- Lead Generation
- Search Trends
- Write high-quality blogs, articles, landing pages, case studies, newsletters, and website content.
- Create long-form blogs monthly.
- Facebook Posts
- Instagram Content
- Email Campaigns
- Video Scripts
- Create content that generates awareness, engagement, leads, and authority.
Video Marketing & Creative Production
- Create short-form videos, reels, explainers, and educational content.
- Develop compelling hooks and content concepts.
- Create and edit videos using AI and modern content creation tools.
- Produce content suitable for LinkedIn, Instagram Reels, Facebook, YouTube Shorts, and other platforms.
- Create high-converting ad creatives and campaign assets.
Marketing Analytics & Reporting
Track and improve:
- ROAS
- CPA
- CAC
- Conversion Rate
- Lead Quality
- Revenue Attribution
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Meta Pixel
- Conversion Tracking
- Create monthly performance reports and growth recommendations.
Required Skills
- 2.5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or Demand Generation.
- Strong Google Ads and Meta Ads experience.
- Strong content writing and copywriting skills.
- Experience creating social media content and managing business accounts.
- Experience creating short-form videos and marketing creatives.
- Knowledge of SEO fundamentals.
- Familiarity with GEO, AI Search, or emerging search trends is highly desirable.
- Strong analytical and reporting skills.
- Excellent communication and project management abilities.
- Self-driven and able to work independently.
Preferred Qualifications
- SaaS, AI, Technology, or Software Marketing experience.
- Experience marketing B2B products.
- Experience with SEO, content marketing, and authority building.
- Familiarity with AI tools for content creation, automation, and marketing.
- Experience scaling lead generation campaigns with measurable results.
Success Metrics
You will be evaluated on:
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Marketing Qualified Leads (MQLs)
- Return on Ad Spend (ROAS)
- Website Traffic Growth
- Organic Traffic Growth
- Social Media Growth
- Engagement Rate
- Content Performance
- Demo Bookings
- Revenue Contribution
- Brand Visibility & Authority Growth
Application Requirements
Please include:
- Resume
- Portfolio or campaign examples
- Highest ROAS achieved
- Monthly advertising budget managed
- Examples of social media growth achieved
- Examples of content and videos created
- SEO or content marketing projects worked on
- Expected Salary
Applications that include measurable results, case studies, screenshots, and performance metrics will be given priority.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: Remote
