Specialist Assistant Manager, Go-To-Market
We are looking for a Specialist Assistant Manager to partner with U.S.-based Strategic Marketers—including portfolio and campaign marketers—to help translate business goals into actionable marketing plans. This role involves helping manage campaign components, collaborating with creative and content teams, and overseeing workflows to facilitate brand consistency and timely delivery. You will also handle budget oversight, vendor coordination, and mentor junior staff, with a strong focus on strategic execution and operational excellence.
Work you’ll do
As a Specialist Assistant Manager, you will translate business objectives into targeted marketing strategies and campaign plans. You will collaborate with Client Account Teams and Research & Insights to refine targeting, integrate competitive analysis, and manage content calendars and workflows for timely, brand-consistent delivery.
In execution, you will coordinate with creative and content teams to help produce assets for digital and offline channels, manage account-based and opportunity-based marketing initiatives, and oversee email marketing calendars, event planning, and paid advertising campaigns. Responsibilities include helping develop briefs, managing deliverables, maintaining budgets, and leveraging marketing platforms to streamline execution, automate reporting, and ensure data accuracy. You will also build strong relationships with stakeholders and vendors, resolve minor conflicts, and mentor junior team members through feedback and onboarding support.
To measure impact, you will analyze campaign performance, prepare detailed reports, and present insights to inform future planning. You will maintain dashboards and reporting templates, monitor ROI, and identify opportunities for optimization.
The team
The Go-To-Market team brings Deloitte’s priorities to life through marketing that connects with clients, builds relationships, and supports the firm’s growth. We partner with strategists, business leaders, and cross-functional teams to turn ideas into integrated campaigns, develop clear and compelling messaging, and create experiences that resonate across channels—email, social, events, PR, web, paid media, SEO/SEM, podcasts, webinars, and account-based marketing (ABM), among others.
We blend creativity, strategy, collaboration, and data-driven thinking. In addition to executing campaigns, we coordinate stakeholders, manage budgets and workflows, improve digital experiences, and measure performance so each effort can learn, adapt, and have a greater impact over time. Across every level, our work is grounded in teamwork, curiosity, and a shared focus on helping Deloitte show up in the market with clarity, consistency, and purpose.
Work Location:
Hyderabad/Bengaluru
Work Environment and Shift Timings
Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:
- In the office: Tuesday and Wednesday are designated work-from-office days.
- Work schedule: You can choose to work in a staggered schedule (11:00 a.m. to 4:00 p.m. and 7:00 p.m. to 11:00 p.m.) OR 2:00 p.m. to 11:00 p.m. It's a business expectation that you will be available until 11.00pm
Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.
Required Skills and Competencies
- Strategic Planning & Risk Management — Anticipating challenges, developing contingency plans, and aligning marketing initiatives with business objectives.
- Executive Communication & Stakeholder Management — Communicating effectively with senior leaders, managing expectations, and coordinating with vendors for campaign alignment.
- Content & Storytelling Leadership — Help in providing content workflows, shaping campaign narratives, and ensuring brand consistency across deliverables.
- Quality Assurance & Standards — Reviewing and approving outputs for accuracy and consistency across projects.
- Technology & Automation — Helping select and configure marketing tools, identifying automation opportunities, and optimizing platforms for efficiency.
- Analytics & Insight-Driven Decision Making — Help design analytical approaches and translating data into actionable recommendations.
- Project & Financial Management — Help managing marketing initiatives, managing timelines, budgets, vendor payments, and financial reporting with adherence to controls.
- Collaboration & Leadership — Facilitating cross-functional collaboration, guiding execution, and supporting team development.
Experience Required in Strategic Campaign Management & Channel Oversight Including:
- Demonstrated experience coordinating and executing account-based and opportunity-based marketing campaigns, including performance and engagement tracking.
- Experience managing nurture campaigns and monitoring funnel metrics to improve lead handoff and conversion rates.
- Demonstrated ability to qualify leads, track engagement, and support audience segmentation for demand generation efforts.
- Proven ability to implement SEO/SEM strategies and collaborate with web and content teams to optimize visibility.
- Experience managing content production workflows, ensuring brand voice consistency and quality standards across channels.
- Hands-on experience managing paid advertising calendars and budgets and coordinating with creative and media teams.
- Experience overseeing website projects and UX/UI enhancements in partnership with IT and design teams.
- Experience managing email campaign workflows, approvals, and segmentation strategies to optimize engagement.
- Experience leading digital marketing activations such as video, podcast, webcasts, or webinars, including production schedules, budgets, and vendor coordination.
- Experience planning and coordinating social media campaigns, including posting schedules and brand consistency.
- Experience planning and executing events, managing logistics, budgets, and communications with stakeholders.
Qualifications
- 5–7 years of relevant experience in B2B / Professional Services marketing, with a strong understanding of integrated marketing and communication strategies.
- MBA (preferred) or any Master’s degree.
