Role OverviewWe are looking for a results-driven Marketing Manager from Tirunelveli with expertise in SEO, SEM, SMM, Content Marketing, User Research, Wireframing & Prototyping, UI/UX Design, and Usability Testing. This role requires a blend of marketing strategy and design thinking to enhance digital presence, optimize user experience, and drive engagement across multiple platforms.Key Responsibilities
- Develop and implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to increase organic and paid traffic.
- Manage and optimize SMM (Social Media Marketing) campaigns to boost brand visibility and engagement.
- Oversee content marketing efforts, including strategy development, content creation, and distribution. Conduct user research to understand customer behaviors, pain points, and preferences.
- Monitor and analyze marketing metrics to track performance and optimize campaigns.
- Collaborate with cross-functional teams, including developers and designers, to ensure a seamless digital experience.
Required Skills and Qualifications
- Proven experience in SEO, SEM, SMM, and content marketing.
- Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
- Proficiency in user research methodologies and ability to translate insights into actionable strategies.
- Hands-on experience with wireframing and prototyping tools (Figma, Adobe XD, Sketch, etc.).
- Expertise in UI design principles to create intuitive and visually appealing interfaces.
- Strong understanding of UX design, usability testing, and user behavior analysis.
- Analytical mindset with the ability to interpret data and refine marketing strategies.
- Excellent project management and communication skills.
Preferred SkillsExperience with marketing automation tools (HubSpot, Marketo, etc.).Basic knowledge of HTML, CSS, and WordPress. Familiarity with A/B testing and conversion rate optimization (CRO)Preferred Location:
- Job location: Based in or near Tirunelveli.
- Candidates must be residing in Tirunelveli or the surrounding areas."
Previous experience of at least 1 ~ 5 years in e-commerce, SaaS, or B2B IT marketing is a must.Education
- Bachelor's degree in marketing, Digital Media, Business, Communications, Design, or a related field.
- Additional certifications in SEO, UI/UX Design, Google Analytics, or Digital Marketing are an advantage.
Pay: ₹25,000.00 - ₹29,167.00 per month
Benefits:
Work Location: In person
