Job Title: SEO Executive – Backlink Specialist
Experience: 1 Year
Job Type: Full-Time
Department: Digital Marketing / SEO
Job Summary
We are looking for a motivated and detail-oriented SEO Executive with 1 year of hands-on experience in backlink building and off-page SEO. The ideal candidate should have a strong understanding of link-building strategies, outreach techniques, and SEO best practices to improve website authority and organic search rankings.
Key Responsibilities
- Develop and execute effective backlink-building strategies.
- Identify high-quality websites for guest posting, niche edits, and link acquisition.
- Conduct outreach campaigns to acquire relevant and authoritative backlinks.
- Analyze competitors' backlink profiles and identify link-building opportunities.
- Monitor backlink quality, toxicity, and overall link health.
- Perform off-page SEO activities such as directory submissions, business listings, social bookmarking, and profile creation where relevant.
- Track and report backlink performance using SEO tools.
- Collaborate with the content team to create link-worthy content.
- Stay updated with Google's algorithm changes and the latest SEO trends.
- Maintain accurate records of outreach, acquired backlinks, and campaign performance.
Required Skills
- 1 year of experience in SEO with a primary focus on backlink building.
- Strong understanding of off-page SEO techniques and link-building strategies.
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, or similar platforms.
- Knowledge of Domain Authority (DA), Domain Rating (DR), Spam Score, anchor text optimization, and link relevance.
- Basic understanding of on-page SEO and technical SEO concepts.
- Good communication and email outreach skills.
- Strong analytical and problem-solving abilities.
- Proficiency in Microsoft Excel or Google Sheets.
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, Business, or a related field.
- Experience with guest posting, blogger outreach, HARO, digital PR, or niche edits.
- Familiarity with Google Analytics and Google Search Console.
- Ability to work independently and manage multiple projects.
Key Performance Indicators (KPIs)
- Number of quality backlinks acquired per month.
- Improvement in Domain Authority/Domain Rating.
- Increase in organic keyword rankings.
- Growth in referral traffic from acquired backlinks.
- Quality and relevance of backlink sources.
- Outreach response and conversion rates.
What We Offer
- Competitive salary.
- Learning and career growth opportunities.
- Collaborative and supportive work environment.
- Exposure/ Knowledge of advanced SEO tools and strategies.
- Training will be provided
Pay: ₹240,000.00 - ₹300,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Have you ever worked on Backlink..?
- Experience in Backlink ?
- We are providing salary range from 2,40,000 - 3,00,000 are you comfortable in that ?
Work Location: In person
